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In a nostalgic blast from the past, the famed 1969 Dodge Charger Daytona from the cult classic movie “Joe Dirt” made its grand entrance onto the auction block at Barrett-Jackson Palm Beach this past weekend. While originally a humble base 1969 Dodge Charger, this car underwent a cinematic transformation to become one of the most memorable vehicles in film history.
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In the movie, Joe Dirt’s heart was set on a 1967 Plymouth HEMI GTX Convertible, but fate had other plans when he found himself reluctantly behind the wheel of a beat-up 1969 Dodge Charger Daytona. Despite its weathered appearance, this Charger Daytona stole the show with its unique charm and undeniable presence on screen.
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Although not one of the original 503 Charger Daytonas produced in 1969, this particular car gained its fame through the magic of Hollywood. Starting as a standard Charger, it underwent meticulous restoration and modification to emulate the iconic Daytona design. Subsequently, it received additional alterations to achieve that authentic “clunker” look seen in the movie.
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Underneath its rough exterior, the Joe Dirt Charger Daytona hides a powerful secret: a Dick Landy-tuned 7.2-liter (440 cubic-inch) MAGNUM V8 engine. With functional headlights and several mechanical upgrades, including new ball joints, brake hoses, fuel cells, and steering components, this car is more than just a movie prop – it’s a fully functional piece of automotive history.
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As the gavel fell at Barrett-Jackson Palm Beach, enthusiasts held their breath to see how much this nostalgia would fetch. To everyone’s surprise, the bidding soared to an impressive $300,000, with additional fees bringing the final price to $330,000. This staggering sum is a testament to the enduring popularity of the movie and the iconic Charger Daytona.
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