There continues to be a lot of questions, concerns, and interest for the upcoming 2024 Ram 1500 BEV (Battery-Electric Vehicle). As the automotive industry conforms to its biggest change ever, what seemed like it could take decades to achieve is being thrust into action by the end of the decade.
That means automakers like the Ram brand are trying to keep their core group of targeted customers happy, while trying to push forward and offer products that are engaging, provide equal to or even more capability, and that don’t interrupt their lives.
A couple of months ago, Ram introduced RamRevolution.com, a hub to provide consumers with a closer connection with the brand and its electric-vehicle (EV) philosophy, meaningful updates with unique visuals, content, and an ongoing dialogue that will include the opportunity to provide input as Ram EV trucks are developed. Ram has also been engaging customer feedback with their “Ram Real Talk Tour” series, about what their vehicles must do to meet the needs of the customer going forward.
Ram has made it no secret, that it plans on introducing a concept vehicle of its upcoming 2024 Ram 1500 BEV sometime later this year. Ram CEO, Mike Koval, Jr. has mentioned in interviews that the Ram 1500 BEV concept will not be the product seen on the road in 2024 but instead will be a vision that the brand sees the direction of the Ram 1500 to be headed in the near future. He also mentioned that the design was not set in stone, in other words, it is an important tool for Ram to see if its direction is what its customer base is expecting.
In the past day, Ram has released another teaser video featuring its upcoming concept vehicle. This time showing the outline of the front end of the truck. Along with the text “Time to steal some thunder. Unleashing Fall 2022″, the timeline for the launch of the concept matches what our sources have said. This means we will more than likely see the truck be unveiled at the North American International Auto Show (NAIAS) in Detroit during the month of September. The NAIAS show will be in the backyard of not only the Chrysler Group but the Ram 1500, which is manufactured in the Detroit suburb of Sterling Heights, Michigan.