The Ram Truck brand showed off the 2019 Ram 2500 and 3500 Heavy Duty Lone Star trim level to the public for the first time yesterday at the DFW Auto Show in Dallas, Texas. While the truck is basically the mid-range Big Horn trim level for the Texas market, the truck offers a few changes to make it exclusive for the targeted market.
“First and foremost, the Ram Heavy Duty Lone Star edition is a powerful, hard-working truck that meets the demands of Texas truck buyers,” said Reid Bigland, Head of Ram Brand. “Trucks are a big part of life in the Lone Star State, and Ram offers the segment’s best combination of performance, strength, luxury, and technology.”
The Ram Lone Star lineup is distributed only in Texas and distinguished by unique “Lone Star” tailgate and interior badges. Ram was the first automaker to introduce the model available exclusively to the largest pickup truck market in the United States.
Ram Heavy Duty Lone Star models are equipped with standard Class V receiver hitches, electronic trailer brake controllers and power trailer-tow mirrors.
Lone Star models include chrome door handles, bumpers and grille surround, as well as halogen headlamps with optional LED lighting. Standard 18-inch steel wheels can be upgraded to 20-inch chrome or painted aluminum wheels.
Ram Lone Star is offered with a choice of two interiors packages and four colors. An optional equipment group features a closed upper-dash door with a Lone Star nameplate badge, a power driver seat and Uconnect 8.4-inch multifunction touchscreen. The trim is available with Black/Diesel Grey, Black/Light Brown, Light Frost/Black or all-Black premium cloth seats accented with new interior finishes. Seating is available in a two-passenger bucket, three-passenger bench, five-passenger bucket or six-passenger bench seating options.
The 2019 Ram Heavy Duty Lone Star is available with a choice of 4×2 and 4×4 powertrains, Regular, Crew and Mega Cab body configurations and 6 ft.-4 in. (Crew and Mega) and 8 ft. (Regular and Crew) bed lengths.
Ram 2500 Heavy Duty Lone Star pricing starts at $37,645, plus $1,695 destination. Ram 3500 Heavy Duty Lone Star pricing starts at $39,095, plus destination.
Lone Star is also available with a monochromatic Sport Appearance package ($1,195) and a Black Appearance package ($2,595), offering buyers a number of personalized exterior looks and an all-black interior. Other popular option groups include a Tow Tech Group ($2,425) and a Safety Group ($2,195).
Several other option packages are available with the Lone Star in order to give buyers their choice of function-specific enhancements. They include a Bed Utility Group, a 4×4 Off-road Group, a Protection Group, Max Towing Package and Premium Lighting Group.
The 2019 Ram 2500 and 3500 Heavy Duty Lone Star editions will go on sale in the second quarter of 2019.