The timing couldn’t be more interesting. On the very same day that Ram Trucks Europe announced it would showcase the Brazilian-built Ram Rampage at Fieracavalli 2025 in Verona, our good friend Walter Vayr (@GabetzSPYUnit) spotted a Laramie-trimmed Rampage being road-tested near Turin, Italy. The coincidence has sparked fresh speculation that Ram could be quietly preparing its compact pickup for potential European validation.
At Fieracavalli, Ram planned to display two versions of the truck—the Rampage R/T and Rampage Rebel—to gather feedback from European audiences. This marked the first time the South American–built model was publicly shown on European soil. Designed and manufactured in Brazil, the Rampage has been a huge success for Ram across South America, where it’s praised for its combination of premium features, versatility, and capability.
A Calculated Move –
Ram Truck Europe’s decision to present the Rampage at Fieracavalli wasn’t random. The annual event, hosted in Verona, is one of Europe’s largest equestrian gatherings—perfect for a brand that values strength, endurance, and craftsmanship. By targeting an audience that understands utility and refinement, Ram was clearly testing more than just display lights; it was testing interest.
The Rampage bridges the gap between compact SUVs and midsize pickups, giving Ram a potential new entry point into Europe’s lifestyle truck market. The truck’s lineup includes Big Horn, Rebel, Laramie, and R/T trims, with power coming from either a turbocharged 2.0-liter Hurricane4 gasoline engine making 272 horsepower and 295 lb-ft (40.7 kgfm) of torque, or a 2.2-liter Multijet II turbo-diesel producing 200 horsepower and 332 lb-ft (45.9 kgfm). Both engines are mated to a 9-speed automatic transmission and a full-time 4×4 Auto system.
A Curious Sight In Turin –
That’s what makes the Turin sighting so intriguing. The Laramie trim wasn’t part of the official Fieracavalli display, yet one was seen testing in broad daylight just hours after the announcement. While it’s not unusual for Stellantis’ European engineering team to help validate products from other regions, the timing suggests something more intentional.
Could Ram be gathering real-world data to prepare the Rampage for European homologation? It’s possible. Stellantis already has a history of global collaboration, and the Rampage’s unibody design and compact footprint could make it a smart fit for Europe’s narrow streets and urban environments.
A Perfect Fit For European Roads –
The Rampage’s blend of strength, technology, and refinement would make it a compelling choice in a market that values practicality and efficiency. With a comfortable cabin, digital displays, and off-road capability, it embodies the same Ram DNA that has made the brand successful in North and South America.
Whether the Turin sighting was routine testing or something bigger, one thing is certain—Ram’s European ambitions are no longer a secret. And if the Rampage continues to turn heads abroad, it may not be long before it officially joins the lineup overseas.
