When it comes to momentum in Brazil, no Ram product is doing more of the heavy lifting right now than the Ram Rampage. Ram closed out the first half of 2025 with solid gains in one of South America’s most competitive markets—and it’s the Rampage that’s driving the brand forward.
In June alone, more than 2,000 Rampage units were registered, matching its strong showing in May. That kind of consistency proves that Ram’s only pickup developed and built outside North America is no flash in the pan. What’s more, the Rampage Big Horn 2.2L turbodiesel, pumping out 200 horsepower, is turning out to be a home run. As Ram’s new entry-level option, it has already sold over 1,500 units for the year, providing first-time buyers and small business owners with a smart and affordable option in Ram’s growing lineup.
Thanks largely to the Rampage, Ram’s overall market share in Brazil hit 1.2% in June, up from earlier this year. But the real story is in pickups, where the brand’s share jumps to 6.3%. That puts the Rampage comfortably inside Brazil’s Top 5 compact/midsize pickups for the year so far.
But Ram isn’t just winning with the little guy. On the full-size front, the brand continues to dominate the large pickup segment, grabbing a 66.3% share in the first half of 2025. The Ram 3500 leads the pack with 942 units sold, followed closely by the latest Ram 1500, which has sold 848 units. All told, Ram moved 1,890 full-size pickups between January and June.
June also brought a bit of muscle to the show floor. Ram gave fans at the Interlagos Festival in São Paulo a sneak peek at the new Ram 3500 Laramie Night Edition, ahead of its official launch in August. Packing the new Cummins High-Output (H/O) turbodiesel—good for 436 horsepower and a monstrous 1,458 Nm (1,075 lb-ft) of torque, this beast now pairs with a new 8-speed automatic transmission, setting a new benchmark for heavy-duty performance in Brazil.
Whether it’s the work-ready Rampage or the heavy-hitting 3500, Ram is proving that it understands the Brazilian truck buyer—and it’s building pickups that are tough enough, smart enough, and bold enough to keep leading the charge.
