Ram Mexico Launches 2020 Ram 1500 Longhorn Bitono Limited Edition:

We recently told you that Ram Trucks was finally releasing the 5.7-liter HEMI® V8 with eTorque engine to the Mexican market for the 2020 model year. Now, Ram Mexico has announced that it will release a very limited edition of 50 units of what the brand is calling the 2020 Ram 1500 Longhorn Bitono.

The limited-edition 2020 Ram 1500 Longhorn Bitono adds the 5.7-liter HEMI® V8 engine with 395 horsepower and 410 lb-ft of torque with the Mild-Hybrid e-Torque system coupled to an 8-speed TorqueFlite automatic transmission with greater efficiency. The e-Torque combines a belt-motor generator with a 48-volt battery pack, which manages start/stop functions, short-term torque delivery, and braking energy recovery system. The e-Torque system adds up to 130 lb-ft in the 5.7-liter V-8 HEMI.

Available in Pearl White exterior color combined with Walnut Brown and for the first time in the Mexican market, integrates Self-Leveling Air Suspension for this version, in addition to including all the most popular equipment of the line version.

The 2020 Ram 1500 Longhorn Bitono also incorporates the renowned Uconnect 4C infotainment system with a large, configurable 12-inch touchscreen, and 360-degree camera views, panoramic sunroof, and Harman Kardon® premium 19-speaker audio system. The Longhorn Bitono also adds the Multifunction Tailgate, this tailgate adds the possibility of opening in 60/40 mode unique to the segment. The fact of being able to access the cargo area faster speeds up the loading activities, facilitates the handling of bulky items, facilitates the unloading and washing and allows the use of forklifts.

The 2020 Ram 1500 Longhorn Bitono has a Manufacturer Suggested Retail Price (MSRP) of $1,109,900 MXN (or about $59,168 USD). The Longhorn Bitono is currently available for ordering at official Ram Mexico authorized dealers.