After counting the sales in Brazil for the month of May, the FIAT brand is proud to say that its compact Argo hatchback was named the best-selling vehicle in Brazil. The Argo had 10,929 units, an unprecedented number for the model since its launch in 2017. In addition, the Argo reached 6.2% of the total market share, another historic achievement of its performance in a very competitive market.
The May sales record reinforced the FIAT brand as the leader of the Brazilian market for the fifth consecutive month with a 23% share, a number last reached in March 2014 (23.5%). The brand also celebrated the success of its sub-compact Strada (9,918 units and 5.6% share) and Mobi, with 7,443 units and 4.2% share), placing two more vehicles in the second and third positions. Leaving FIAT with the three best-selling models of the month.
In the first five months of the year, FIAT has expanded its market leadership in Brazil with a 21.3% total market share, surpassing 179,000 units. It makes FIAT the fastest-growing brand in Brazil, with an increase of 6.9% when compared to the same period in 2020.
In addition, FIAT continues as the manufacturer with the most models among the ten best-sellers of the year. There are four vehicles leading the way for the brand. Strada in 1st, Argo in 5th, Mobi in 7th, and the Toro in 8th place.
For Herlander Zola, Director of FIAT South America and Commercial Operations Brazil, the brand’s numbers are the result, among some factors, of the positioning of the products in their respective segments and also of the strategic work with the suppliers of the Betim Automotive Pole (MG).”The scenario is challenging for the entire automotive sector, but we prepared like no one else to operate safely in this period, serving our customers across our dealer network.”
2021 Fiat Argo Trekking Image Gallery: