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FIAT Dominates The Brazilian Market In The Month Of May:

Argo Hatchback Leads The Way With Almost 11,000 Units For The Month...

After counting the sales in Brazil for the month of May, the FIAT brand is proud to say that its compact Argo hatchback was named the best-selling vehicle in Brazil. The Argo had 10,929 units, an unprecedented number for the model since its launch in 2017. In addition, the Argo reached 6.2% of the total market share, another historic achievement of its performance in a very competitive market.

2021 Fiat Argo Trekking. (FIAT).

The May sales record reinforced the FIAT brand as the leader of the Brazilian market for the fifth consecutive month with a 23% share, a number last reached in March 2014 (23.5%). The brand also celebrated the success of its sub-compact Strada (9,918 units and 5.6% share) and Mobi, with 7,443 units and 4.2% share), placing two more vehicles in the second and third positions. Leaving FIAT with the three best-selling models of the month.

2021 Fiat Argo Trekking. (FIAT).

In the first five months of the year, FIAT has expanded its market leadership in Brazil with a 21.3% total market share, surpassing 179,000 units. It makes FIAT the fastest-growing brand in Brazil, with an increase of 6.9% when compared to the same period in 2020.

2021 Fiat Argo Trekking. (FIAT).

In addition, FIAT continues as the manufacturer with the most models among the ten best-sellers of the year. There are four vehicles leading the way for the brand. Strada in 1st, Argo in 5th, Mobi in 7th, and the Toro in 8th place.

2021 Fiat Argo Trekking. (FIAT).

For Herlander Zola, Director of FIAT South America and Commercial Operations Brazil, the brand’s numbers are the result, among some factors, of the positioning of the products in their respective segments and also of the strategic work with the suppliers of the Betim Automotive Pole (MG).”The scenario is challenging for the entire automotive sector, but we prepared like no one else to operate safely in this period, serving our customers across our dealer network.”

2021 Fiat Argo Trekking Image Gallery:

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Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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If only they could have made a dent in the U.S. market like that!

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Maybe, Brazil has different taste than US.
Maybe, they could if they offered proper models. But someone thought 500-everything is the way to go.

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Basically Fiat on Brazil is a domestic brand, Fiat Brazil. Imagine if they have resources and time to make Fiat US with unique North American models. Of course that will not happen.

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Basically Fiat on Brazil is a domestic brand, Fiat Brazil. Imagine if they have resources and time to make Fiat US with unique North American models. Of course that will not happen.

"Unique North American models" describes much of the Dodge lineup. Fiat had the resources at one point and missed the mark. The 500L should have been the Panda L with an American engine and the Aisin automatic transmission. We've talked about this before.

I'm hoping Fiat gets it right and imports the new 500e. I love what they did with the Action trim. The basic trim with the higher output motor and larger battery is something I would think many Americans want in a city car. Offer the higher trims as well, but Fiat shouldn't repeat the mistake they have made with the 500X pushing only fully loaded models.

If the Cinquecento ever becomes reality, Fiat should definitely sell it here. There should be a basic trim similar to the 500e Action model. Tell Americans they can't have one and it will sell.

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