Ram Enters the Equestrian Arena as Main Partner of Fieracavalli 2025

Ram is saddling up for a new frontier that blends American strength with European sophistication. The iconic truck brand has officially announced its entry into the equestrian world as the main partner of Fieracavalli 2025, Europe’s largest and most prestigious event dedicated to horses. The move highlights Ram’s growing international presence and its shared values with the sport: power, endurance, and elegance.

PalaRam: Where Power Meets Prestige –

Set for November 6th to 9th, 2025, at Veronafiere in Verona, Italy, Fieracavalli stands as the world’s premier celebration of equestrian culture, sport, and lifestyle. Each year, it welcomes over 140,000 visitors and 700 exhibitors from around the globe.

This year, Ram takes center stage as the Title Sponsor of Hall 8, which will proudly carry the name PalaRam. The pavilion will host the Longines FEI Jumping World Cup™, the only Italian leg of the global series, drawing elite competitors and audiences from across continents.

For Ram, the partnership symbolizes more than just branding—it’s about bridging two worlds driven by the same core principles: discipline, precision, and performance. Just like the riders and horses that dominate Fieracavalli’s arenas, Ram trucks balance raw strength with refined control, proving that muscle and elegance can go hand in hand.

Partnering With Scuderia 1918: Where Two Worlds Collide –

Adding to its equestrian debut, Ram also announced a landmark partnership with Scuderia 1918, one of the world’s most recognized equestrian organizations. The collaboration unites two performance-driven brands that share a commitment to excellence, innovation, and welfare—whether for horses or humans.

Scuderia 1918 represents the pinnacle of equestrian sport, bringing together elite riders and horses under one global banner. The team applies cutting-edge technology and research to enhance both athletic performance and horse well-being—values that align perfectly with Ram’s philosophy of engineering without compromise.

As part of this partnership, Ram will provide Scuderia 1918 with its top-performing pickup trucks to support operations at events and stables. These trucks will transport horses, gear, and staff across various terrains—showcasing Ram’s unmatched towing capability, durability, and luxury. With models like the Ram 1500, 2500, and 3500, Scuderia 1918’s team will have the perfect mix of brawn and comfort to keep up with the fast-paced world of international equestrian competition.

A Booming Industry Worth Billions –

The European equestrian industry is a significant economic force, generating over €100 billion (approximately $108 billion USD) in annual revenue. It supports around 400,000 full-time jobs across the continent—many in rural areas where employment opportunities are limited. From show jumping and dressage to breeding and leisure riding, the sector continues to grow, with thousands of new events added globally each year.

Transportation plays a vital role in this ecosystem, from hauling horses and feed to moving equipment and trailers. Ram pickups are purpose-built for that kind of demanding, everyday work, offering exceptional payload, smooth air suspension, and confidence-inspiring towing systems—making them a natural fit for those working in and around stables.

The Perfect Blend of Strength and Refinement –

Ram’s entrance into the equestrian world underscores its dual identity: the rugged workhorse and the refined companion. Whether it’s towing horse trailers or driving into town for a competition gala, a Ram truck offers the best of both worlds—toughness where it counts and sophistication where it’s appreciated.

Inside, premium cabins are equipped with advanced infotainment systems, leather-trimmed seats, and state-of-the-art safety features, making long hauls more comfortable and connected. Outside, the trucks’ robust build and bold styling ensure they look just as good pulling into a showground as they do on a muddy back road.

With Fieracavalli and Scuderia 1918, Ram demonstrates that horsepower and horse care share the same spirit: dedication, precision, and passion.

A New Chapter for Ram in Europe –

As Ram continues to expand across European markets, this partnership positions the brand not just as a truck manufacturer but as a lifestyle choice for those who value performance, reliability, and distinction. From the ranches of Texas to the arenas of Verona, Ram trucks prove that true strength knows no borders.

With the unveiling of PalaRam at Fieracavalli 2025, Ram isn’t just sponsoring an event—it’s making a statement: where elegance meets endurance, there’s a Ram leading the way.