Ram CEO Hints At Upcoming Midsized Pickup Truck

Ram is preparing to re-enter the midsize truck segment with an innovative offering designed to honor the legacy of previous midsized pickups from Dodge (before Ram was branched off) while appealing to modern buyers. Although Stellantis initially planned to produce this new midsized pickup at the Belvidere Assembly Plant in Illinois in 2027, the project timeline has been delayed. The exact release date remains uncertain, but Ram CEO Chris Feuell assures enthusiasts that it will be worth the wait.

“It will be brought to market,” said Feuell during a recent interview with MotorTrend. The Ram CEO says that the automaker has decided on a platform, and she thinks customers will be surprised by their approach. ”This won’t be a niche vehicle—we’re designing it to compete globally, with North America as the primary focus.”

Dakota’s Legacy in the Spotlight – 

Ram’s re-entry into the midsize segment brings with it the weight of the Dakota’s storied history. Introduced in 1987, the Dodge Dakota pioneered the midsize pickup category as a vehicle that offered the ruggedness of a full-size truck in a more compact and manageable package. Over three generations, the Dakota gained a loyal following for its durability, versatility, and availability with a V8 engine—a rarity among midsize trucks.

Unibody Innovation? – 

Hints from Stellantis’ EV Day 2021 presentation suggest that the upcoming midsize pickup could utilize the STLA Large platform, making it a unibody truck like the Honda Ridgeline. If true, this marks a significant departure from traditional body-on-frame (BoF) competitors such as the Ford Ranger, Toyota Tacoma, Nissan Frontier, GMC Canyon, and Chevrolet Colorado.

A unibody design would prioritize ride comfort, handling, and fuel efficiency while still aiming to deliver adequate towing and payload capabilities. Feuell hinted that affordability and adaptability would also be core attributes. 

Lessons from the Ram Rampage – 

Ram’s success with the compact Ram Rampage in South America could offer insights into the midsize truck’s development. The Rampage, comparable in size to the Ford Maverick, has captured significant market interest with its 272 horsepower turbocharged 2.0-liter Hurricane4 I4 engine, also found in models like the Dodge Hornet, Jeep® Grand Cherokee, and Jeep Wrangler, .

Built on the aging FCA Small-Wide 4×4 LWB architecture that underpins the Jeep Compass, the Rampage has proven compact trucks can thrive with modern powertrains and clever packaging. Its reception may influence Ram’s approach, particularly as the company considers blending performance and practicality in the new midsize model.

A Global Vision –

The upcoming truck is expected to feature multiple powertrain options, including internal combustion engines (ICEs), hybrids, and fully electric versions, reflecting Stellantis’ commitment to future-proofing its lineup. “We’re designing this vehicle for the global stage,” Feuell explained. “It’s not just about North America. By offering a range of powertrains, we’ll ensure this truck meets diverse needs and expectations worldwide.”

The Road Ahead – 

While delays at the Belvidere plant have created some uncertainty, Ram’s ambitious plans indicate a bold return to the midsize segment. The revived Dakota—or whatever name it ultimately adopts—promises to honor its heritage while breaking new ground with innovative design and technology.

“Customers will be surprised not just by how this truck looks but also by how it performs,” Feuell added. “We’re not just competing; we’re setting a new standard.”