InMoment®, the global leader in automotive Experience Improvement (XI)™, has announced the results from its fourth annual eNVy Awards with the Ram 1500 (DT) and Dodge Challenger (LA) earning the top spots in their respective categories. The Ram 1500 earned the award in the “Full-Size Light Duty” segment, while the Dodge Challenger took top honors in the “Sports Car” category, respectively.
“In this year’s fourth annual InMoment eNVy Awards, the Ram 1500 won first place in the ultra-competitive Full-Size Light Duty Pickup category while the Dodge Challenger won first place in the Sports Car category for the second year in a row,” said Tim Englehart, Vice President, Mobility at InMoment. “Congratulations to both the Ram and Dodge teams for their impressive scores in comfort, quality, and performance that led these models to win in their respective categories.”
eNVy award winners were identified using data from the InMoment New Vehicle Customer Study (NVCS®), the most trusted and widely used new vehicle buyer behavior study in the automotive industry. All winners were ranked on customer response ratings of their vehicles’ ability to deliver on the five most common reasons for purchase: comfort, quality, performance, safety, and ownership cost.
Segment winners represent 2021 model-year vehicles that have outperformed the competition by exceeding customer expectations in different qualities and how they rate their reasons for purchase.
Source: Stellantis North America