Pricing For 2022 Jeep® Grand Cherokee Lineup Will Get A Significant Hike!

As soon as I sat in the new Grand Cherokee I knew that the level of finish, the overall improvement to a new refined level would come at a price. There is no comparison with my old Grand Cherokee and personally, this is the level this Jeep should be at and most buyers will fork over the cash willingly. BUT, not everyone will or can and that brings into focus one of my pet discussion points, where does Jeep go with Cherokee?
The Cherokee needs to bridge the gap left by the old Grand Cherokee in size, capability, appointments and price, everything must be re-defined from the now bit bigger Compass to a bit smaller and more affordable Grand Cherokee.
Proposed solution- Refine the last generation GC platform, with an entry level model mor close to the current Cherokee pricing and then go upscale from there to a Summit model that rivals the interior and appointments of the Grand Cherokee mid point models at a lower price. We now have a larger, more capable, more modern and upscale Cherokee built on the same former assembly line that better fits the segment. Filling that gap seems a great solution.
It is my position that the current Cherokee will become too starkly less appealing when seen along side the GC and too many past GC customers will be priced out and sized out of the Jeep brand. Best of all this can all be accomplished at the cost of a major update of a current product. I must also note that the Cherokee has little global viability now and even less in the future so this solution makes even more sense. The personal note here is this would be the Jeep I’d wish for given the choice. Jeep, fill the gap.

Reply 2 Likes

As soon as I sat in the new Grand Cherokee I knew that the level of finish, the overall improvement to a new refined level would come at a price. There is no comparison with my old Grand Cherokee and personally, this is the level this Jeep should be at and most buyers will fork over the cash willingly. BUT, not everyone will or can and that brings into focus one of my pet discussion points, where does Jeep go with Cherokee?
The Cherokee needs to bridge the gap left by the old Grand Cherokee in size, capability, appointments and price, everything must be re-defined from the now bit bigger Compass to a bit smaller and more affordable Grand Cherokee.
Proposed solution- Refine the last generation GC platform, with an entry level model mor close to the current Cherokee pricing and then go upscale from there to a Summit model that rivals the interior and appointments of the Grand Cherokee mid point models at a lower price. We now have a larger, more capable, more modern and upscale Cherokee built on the same former assembly line that better fits the segment. Filling that gap seems a great solution.
It is my position that the current Cherokee will become too starkly less appealing when seen along side the GC and too many past GC customers will be priced out and sized out of the Jeep brand. Best of all this can all be accomplished at the cost of a major update of a current product. I must also note that the Cherokee has little global viability now and even less in the future so this solution makes even more sense. The personal note here is this would be the Jeep I’d wish for given the choice. Jeep, fill the gap.

Reply Like