Opel To Reintroduce GSe Sub-Brand For Dynamic Models!

GSe – three letters with a very clear connotation for Opel customers: highly-equipped, sporty models. Today, with the German carmaker’s clear plan to offer an electrified version of each model in its portfolio by 2024 and to be a fully electric brand in Europe by 2028, Opel is reviving and redefining GSe as a new range-topping sub-brand. Unlike in the past when the label was the abbreviation of “Grand Sport Einspritzung” (Grand Sport Injection) as on the Commodore GS/E and the Monza GSE, it will have a new meaning going forward.

“I am very happy to announce the return of GSe as our top-of-the-range, sporty sub-brand in the immediate future. We have once again taken inspiration from our rich heritage – as we did for our new critically acclaimed bold and pure design – and given it a modern twist. In the future, the label GSe will not only signify dynamic, fun-to-drive cars but also stand for ‘Grand Sport electric’, in full alignment with our ambitious plans to become a fully electric brand,” said Opel CEO Florian Huettl.

In addition to athletic looks based on Opel’s award-winning design, future GSe customers can look forward to a chassis set-up to deliver a high level of driving fun and engagement. And like all Opel models, the GSe line-up will be “Autobahn proof” thanks to extensive testing on German motorways. Simultaneously, GSe models will combine these values with the option of locally emissions-free mobility, thus redefining the performance Zeitgeist.

Opel most recently presented the Manta GSe, a modern take on the legendary Manta from 1970. It shows how timeless the lines from 1970 still are today. What was sculptural and straightforward half a century ago still fits perfectly with the Opel design philosophy today. It takes a strong, clear stance and confidently starts a new future: electric, locally emission-free – full of emotions. The Opel Manta GSe is also a tribute to the beautiful Manta A that most recently provided the inspiration for the design of the new brand face – the Opel Vizor, which organically integrates into one single module the grille, the lighting system, and the Blitz brand emblem. All new Opel models feature the Vizor – including the new Opel Astra and Opel Astra Sports Tourer.

The multi-award-winning Manta GSe also follows Opel’s “simply electric” route to the electrification of the brand, whether as a passenger car or light commercial vehicle (LCV). Every Opel model will be electrified by 2024, and the customer already has the choice between 12 electrified models today, from plug-in hybrids (PHEVs) such as the Grandland and the Astra to all-electric battery-electric vehicles (BEVs) from the Corsa-e small car to the Zafira-e Life “lounge on wheels”, and from the Combo-e Cargo to the Movano-e van.

Source: Opel