Mopar is gave us a sneak-peek preview of two modified Ram 1500 trucks this morning, that will be featured in the Mopar exhibit at the 2018 Specialty Equipment Market Association (SEMA) Show. The event is the premier automotive specialty products trade show in the world and is scheduled to take place October 30 – November 2 in Las Vegas.
The pickup trucks, customized with a combination of Mopar production and prototype parts and accessories, are two of 14 personalized rides, as well as hundreds of Mopar products, that will be on display in the brand’s 15,345-square-foot exhibit in the Las Vegas Convention Center.
Mopar will also announce more news at its annual SEMA press briefing, which will take place on Tuesday, October 30, at 7:26 p.m. ET/4:26 p.m. PT. The presentation can be viewed live online at https://livestream.com/FCALive/MoparSEMA2018.
“The SEMA Show is truly the greatest stage for our brand to demonstrate what owners and enthusiasts can create with a little imagination and a selection of Mopar parts and accessories,” said Steve Beahm, Head of Parts & Service (Mopar) and Passenger Car Brands, FCA – North America. “There is a method to our SEMA madness — we use this show as a venue to gauge enthusiast interest in prototype parts that may become production offerings in the future.”
Also Mopar teased us earlier this week with a video showing the debut of a new crate engine at the will appear for the first time at SEMA. The video showed elephant footprints stomping over cat paw prints that were on fire, symbolizing the return of the “elephant” motor, the 7.0-liter 426 cubic-inch HEMI V8. Since it the cat paw prints on fire were to represent the HELLCAT, we assume this new crate motor will make over the 707 horsepower produced by the supercharged 6.2-liter HEMI HELLCAT V8 from last year’s HELLCrate package.
The Mopar brand’s SEMA Show exhibit will also feature off-road flavor with a special section devoted to four Jeep® vehicles customized with new Jeep Performance Parts and accessories, products that debuted last year at the 2017 SEMA Show. For performance lovers, the drag-oriented, street-legal, 392 HEMI V-8 engine-powered 2019 Dodge Challenger R/T Scat Pack 1320 will also be featured in the Mopar footprint, along with NHRA racer Leah Pritchett’s Mopar Dodge Challenger Drag Pak car, which she drove to the 2018 NHRA Factory Stock Showdown World Championship.
The Mopar space will stay busy with a full slate of activities on tap, including panel discussions on Wednesday and Thursday featuring Mark Worman, star of Velocity’s Graveyard Carz vehicle restoration television show.
SEMA attendees can go head-to-head in a pair of Dodge Challenger SRT Demon simulators and compete in the “Drag Strip Showdown,” a contest in which the top four drivers with the best simulator race times will win a trip to the Dodge//SRT Bondurant Drag Racing School near Phoenix. Fans will also have the chance to race Mopar and Dodge NHRA championship-winning drivers Pritchett and Matt Hagan at the Mopar booth on Tuesday morning.