Meet The 2023 Jeep® Wrangler Unlimited Rubicon 4xe 20th Anniversary Edition

The Jeep® brand surprised the Wrangler community today at the 2023 Chicago Auto Show (CAS), by introducing the Wrangler Unlimited Rubicon 20th Anniversary Edition. Offered on both the four-door electrified plug-in hybrid (PHEV) Rubicon 4xe and HEMI-powered Rubicon 392, the Rubicon 20th Anniversary Edition is the most capable Wranglers ever offered from the factory.

“Twenty years ago, a small group of enthusiastic Jeep engineers affectionately known as the ‘Lunatic Fringe,’ with grit and determination and their personal credit cards, designed, engineered and developed the most capable Wrangler yet – the Jeep Wrangler Rubicon – and over-delivered on everyone’s expectations because they knew it was what Jeep customers wanted,” said Jim Morrison, senior vice president and head of Jeep brand North America. “Today the Rubicon model represents about a quarter of overall Wrangler sales, with more than 700,000 sold worldwide, and include the electrified Rubicon 4xe, the best-selling and most capable PHEV in America. That same spirit of determination and ingenuity that led to the creation of the Wrangler Rubicon lives on in these new 20th Anniversary special editions, which for the first time, bring available 37s to the Wrangler, providing unmatched capability.”

Offered as a limited run, the 2023 Wrangler Unlimited Rubicon 4xe 20th Anniversary Edition, will be available for ordering starting tomorrow at your local Jeep dealer. Now, keep in mind Jeep is only building 4,000 units. The Rubicon 4xe 20th Anniversary Edition will have a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $69,585 (excluding $1,795 for destination charges, taxes, and other fees).

So what makes the Rubicon 4xe 20th Anniversary Edition so special?

Based on the Rubicon 4xe model and powered by a 375-horsepower 470-lb.-ft. plug-in hybrid (PHEV) powertrain, delivers 21 miles of all-electric range, 49 MPGe, and a nearly silent off-road experience. Bolstering the lineup of the Wrangler 4xe, America’s best-selling PHEV, the extensive equipment list of the Wrangler Rubicon 4xe 20th Anniversary special edition includes:

• A new interpretation of the iconic Jeep brand seven-slot grille
• 20th Anniversary hood decals in electric blue theme
• 20th Anniversary swing gate plaque 
• 20th Anniversary shifter medallion
• Half-inch suspension lift delivering:
  • 32 inches water fording (+ 0.5 inch)
  • 11.2 inches ground clearance (+ 0.4 inch)
• Triple hoop grille guard
• Steel bumpers (winch-capable front)
• 33-inch BFGoodrich All-Terrain T/A KO2 tires
• 17-by-7.5-inch beadlock-capable wheels
• 83-piece tool kit with canvas bag
• Integrated front off-road camera
• Heavy-duty steel rock sliders
• Gorilla glass windshield
• Unique red-and-black leather seats
• Red leather-wrapped instrument panel bolster
• Auxiliary switches
• All-weather slush mats

The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary special editions are available in 10 exterior colors, including Earl, Firecracker Red, Punk’n, Hydro Blue, Sarge Green, Silver Zynith, Granite Crystal, Sting-Gray, Black, and Bright White. 

Production of the Rubicon 4xe 20th Anniversary Edition is scheduled to begin at the Stellantis Toledo Assembly Complex in Ohio, this quarter. That means dealers will be receiving their first units in Q2 2023.

For more information on ordering and availability, contact your local Jeep now!

If you would like to see the differences on the Rubicon 392 20th Anniversary Edition, CLICK HERE:

2023 Jeep® Wrangler Unlimited Rubicon 4xe 20th Anniversary Edition Image Gallery:

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