Despite launching this summer, the limited edition Mopar ’24 Jeep® Gladiator is struggling to move off dealer lots, with many units still available for sale. Priced at an MSRP of $70,295 (plus a $1,895 destination charge), this exclusive model was anticipated to draw strong interest from off-road enthusiasts. However, numerous dealerships are now offering substantial discounts, bringing the price down to below $60,000, showing just how sold sales are for Jeep’s midsized pickup.
Unique Features and Customization –
The Mopar ’24 Jeep Gladiator stands out for its unique features and aesthetic upgrades that set it apart from standard models. Built on the popular Rubicon trim, this limited-production truck is restricted to just 250 units available in the U.S. market. Its exterior showcases a striking Black finish adorned with one-of-a-kind topographical Rubicon trail graphics accented by a bold Red tracer. The Jeep® Performance Parts (JPP) logo adds a touch of authenticity to the design.
Inside, the Gladiator features custom two-tone Katzkin leather Black and Maraschino Red seats, complete with embossed Mopar logos. The contrasting colors extend to the center console armrest and seat bolsters, which enhance the cabin’s luxurious feel. Red accent stitching on the steering wheel and instrument panel complements this. Each vehicle also sports a serialized Mopar ’24 badge on the center console, enhancing its exclusivity.
Practical Off-Road Features –
Beyond aesthetics, the Mopar ’24 Gladiator has practical features designed for off-road enthusiasts. Here’s a detailed look at the Mopar accessories that elevate its off-road capabilities and overall value:
- Mopar Heavy-Duty Rock Rails with Step Assist: These robust rock rails provide crucial protection during off-road adventures and a convenient step for easier access into the truck bed.
- Triple-Hoop Grille Guard: Designed to shield the front of the Gladiator from debris and obstacles, the grille guard adds a rugged aesthetic and enhances protection.
- Three-Piece, Body-Color Hardtop: This hardtop adds a sleek look and offers superior insulation and durability compared to traditional soft tops.
- Tri-Fold Hard Tonneau Cover: Designed to secure the truck bed’s contents, this cover provides easy access and enhances the Gladiator’s versatility.
- Spray-On Bedliner: This feature protects the truck bed from scratches and dents, ensuring long-lasting use even in the toughest conditions.
- Grab Handles (Front and Rear): These grab handles enhance passenger safety and accessibility, making entering and exiting the vehicle easier.
- Custom Mopar Badge on Tailgate: A distinctive touch that emphasizes the special nature of this limited edition vehicle.
Interior Highlights –
The interior of the Mopar ’24 Gladiator also boasts a range of features designed to enhance comfort and functionality:
- Mopar Headliner: This addition improves sound insulation and provides a more refined interior environment.
- Black Sill Trim: These accents offer a sleek and cohesive look throughout the cabin.
- All-Weather Floor Mats: Designed to protect the interior from mud and debris, these mats are perfect for off-road enthusiasts who frequently venture into rugged terrain.
Performance and Owner Benefits –
The Mopar ’24 Gladiator rides on standard 17-inch aluminum wheels with painted black pockets, mounted with Falken all-terrain tires for superior traction in various conditions. Powering the vehicle is a 285-horsepower 3.6-liter Pentastar V6 engine, providing the muscle needed for both on-road and off-road performance.
Each buyer receives a Mopar ’24 owner kit, which includes a personalized certificate of authenticity detailing the serialized vehicle build number and a special rendering of the vehicle by the Mopar design team. Customers also receive an 83-piece JPP tool kit in a reusable gift box. This tool kit is designed for optimal organization and easy accessibility, making it a valuable addition for any Jeep owner.
Conclusion: A Unique Offering in a Competitive Market –
While the Mopar ’24 Jeep Gladiator is undeniably special, blending exclusivity with off-road capability, the reality of its slow sales suggests that even unique, limited-edition vehicles can struggle to find their place in a competitive market. The combination of a high MSRP and limited availability may deter potential buyers, especially in a challenging economic environment characterized by rising vehicle prices and high interest rates.
As consumers seek value, the substantial discounts offered might make this special edition Jeep a compelling option for those looking to own a piece of automotive history. This particular truck is currently listed by Reed Jeep®, Chrysler, Dodge, and Ram of Kansas City and is available for $56,971 after all applicable discounts. The remaining Mopar ’24 Gladiators present a unique opportunity for off-road enthusiasts to enjoy a factory-customized vehicle emphasizing performance, style, and ruggedness.
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