Kelley Blue Book Names The Dodge Brand As The “Best Performance Brand” For 2023

The Kelley Blue Book (KBB) Brand Image Awards recognize automakers’ outstanding achievements in shaping and maintaining brand attributes that capture the attention and enthusiasm of the new vehicle-buying public. Award categories are calculated among luxury, non-luxury, and truck shoppers.

This year, Dodge took honors for Best Performance Brand and Most Refined Brand. The honors mark the fifth consecutive year Dodge has been recognized with a KBB.com Brand Image Award.

“We are honored by this recognition from Kelley Blue Book, especially as we double down on our brand’s commitment to performance,” said Tim Kuniskis, Dodge CEO. “The all-new Dodge Hornet GT is shipping now to dealerships, disrupting the status quo of the mainstream CUV segment with class-exclusive and best-in-class performance features.”

The Best Performance Brand Award was based on ratings across all non-truck models and the importance of one factor: driving performance. Kelley Blue Book cited Dodge models as “bred for high performance, featuring massive power and torque for an exhilarating, unforgettable driving experience.”

The Most Refined Brand Award was calculated based on ratings across all non-truck models and the weighted importance of four factors: driving comfort, interior layout, technology, and prestige/sophistication.

KBB.com hailed Dodge brand vehicle technology as “making “significant strides with its driver assistance features and uncompromising safety systems while also providing control and comfort in the driving experience.”