Stellantis Cars Make Up Half Of The Top 10 Slowest Selling List

Over the past several months, Stellantis (FCA US, LLC) dealers have been struggling to get rid of existing inventory—so much so that many dealers are turning allocations from FCA US away. Many factors surround the current predicament: high prices, high-interest rates, inflation, dealer markups, and terrible rebates and financing compared to its competitors. Chrysler, Dodge, Jeep®, and Ram (CDJR) dealers can’t sell vehicles.

2024 Dodge Hornet R/T eAWD Blacktop. (MoparInsiders).

The most recent data from CarEdge.com shows that FCA US product covers half of the top 10 slowest-selling vehicles in the U.S. for March 2024.

Make	Model	Average Selling Price	Market Day Supply	Total For Sale
BMW	X2	$39,836	772	721
Audi	SQ8	$110,620	521	1,609
Dodge	Hornet	$41,905	443	12,820
Ford	Mustang Mach-E	$54,713	404	22,730
Volvo	C40	$58,658	385	1,643
Jaguar	F-Type	$100,259	329	754
Dodge	Charger	$43,717	326	30,448
Jeep	Grand Wagoneer	$101,667	323	3,501
Ram	Ram 2500	$65,435	323	1,525
Chrysler	300	$42,948	296	4,631

While the Dodge Hornet loses the top spot for the worst-selling vehicle, it still retains a third-place spot with a 443 market-day supply and 12,820 units currently in dealer inventory. It seems several luxury brands like BMW, Audi, Volvo, and Jaguar have joined many of the mainstream FCA US vehicles on the list for the month. Shocking, the average selling price of the top 10 slowest-selling cars is $65,976, showing a trend that customers in the U.S. are looking for more affordable products.

Dodge Charger and Challengers on dealer lot. (MoparInsiders).

The Hornet is followed on the list for the FCA US brand by the Dodge Charger, Jeep® Grand Wagoneer, Ram 2500, and Chrysler 300.

Shockingly, 30,448 units of the Dodge Charger are in dealer inventories across the U.S. at the moment. The news should give hope to those who don’t want the all-new, all-electric 2024 Dodge Charger Daytona coupe that there will be plenty of internal combustion engine (ICE) options, so much for it being a “Last Call,” as the Charger currently has a 326 market-day supply on lots.

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JOJO_123_321 Mar 28, 2024 #1

$40K FOR A COMPACT "DOMESTIC" SUV??? AND WE'RE SUPPOSED TO BE SURPRISED THAT NOBODY WANTS A HORNET??? That's to say nothing about the fact that it's a non-luxury brand, or the fact that most folks also know it's a rebadged alfa/fiat... aka reliability problems... talk about misreading the buyers!

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patfromigh Mar 28, 2024 #2

While the BMW X2 tops the list, its average selling price is $2,000 less than the Dodge Hornet.

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B BWS1 Mar 28, 2024 #3

Much more worrisome is fact the rest of the list are low volume boutique models.can’t believe they are going to give the 2500 a warm over on the same old chassis. Dealers will soon be looking for a good avenue out.

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patfromigh Mar 28, 2024 #4

I think what is hurting the Ram 2500 is the mandatory option packages. Over Two Grand extra for cloth seats is insane.

A AlexB Mar 28, 2024 #5

Over the past several months, Stellantis (FCA US, LLC) dealers have been struggling to get rid of existing inventory—so much so that many dealers are turning allocations from FCA US away. Many factors surround the current predicament: high prices, high-interest rates, inflation, dealer markups, and terrible rebates and financing compared to its competitors. Chrysler, Dodge, Jeep®, and Ram (CDJR) dealers can’t sell vehicles. The most recent data from CarEdge.com shows that FCA US product covers half of the top 10 slowest-selling vehicles in the U.S. for March 2024. Make Model Average Selling Price Market Day Supply Total For Sale BMW … (read full article...)

"Terrible rebates"
That's a good thing
Charger won't be fully lunched until Q4 2025.
@redriderbob, @TripleT Large outgoing Charger inventory is needed to get through the American summer driving season.

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