Jeep® Quietly Raises Starting Price Of Gladiator Rubicon:
Jeep Has Add $330 To The Price Of Its Offroad Model In The United States...
The Jeep® brand is quietly raising the starting Manufacturer Suggested Retail Price (MSRP) of its popular 2020 Jeep® Gladiator Rubicon this month. According to the latest Jeep dealer guides that were updated on November 8th, the brand has raised the U.S. MSRP by $330 to $45,370 (including the destination fee) compared to its $45,040 (with destination fee) starting price last month. We also went on the Jeep.com to confirm and the price has been changed to reflect the new price as well.
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While the $330 increase in cost, doesn’t sound like much when you are talking about a pickup that starts in the mid-$40,000 range, it does question the change. According to Jeep.com, there were no new standard features added to the Gladiator Rubicon this month. So it leaves us puzzled.
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Since its introduction, the Jeep Gladiator has been one of the most popular vehicles in the Fiat Chrysler Automobiles (FCA) portfolio of vehicles. The highly-anticipated midsize Jeep pickup sold out of its limited-edition Launch Edition model sold out in one day. Those Launch Edition models featured a sticker price of $62,310 for the limited-edition Rubicon. Many of those who purchased the Launch Edition expected to be among the first to receive a new Gladiator, however, it wasn’t the case for a lot of people including one of our own contributors.
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Since then, Jeep is has been adding new packages and even special edition models like the Gladiator “Three O’ Five” model, that was introduced at the Miami International Auto Show a couple of weeks ago. But we doubt that a slight increase, on the hottest Jeep product right now will affect sales anytime soon.