Jeep® Launches “Where I’m From” Media Campaign For The Grand Wagoneer!

This past week, the Jeep® brand introduced a new marketing campaign for its all-new Grand Wagoneer (WS). The new media campaign, “Where I’m From,” will feature sports analyst, former NBA player and Michigan Wolverine, philanthropist, and Detroit native Jalen Rose. Rose, pays tribute to the Detroit streets and the neighborhoods that have helped him thrive and influenced his success. It celebrates people from great cities across the nation, including Detroit, who are making an impact.

“Jalen is a fierce advocate for the city of Detroit and hometown hero, and we’ve been fortunate to work with him through his Jalen Rose Leadership Academy,” said Marissa Hunter, Vice President of Marketing – North America for Stellantis. “The Grand Wagoneer sets a new standard of modern mobility, sophistication, and authenticity, one that celebrates the drive to achieve. This initiative is grounded in and honors where it all started for Jalen and other Detroiters through their journey of success. We invite our audiences to help us celebrate Detroit during our kickoff and other cities and neighborhoods across the nation throughout the six-week campaign.”

“Where you come from, it doesn’t define where you’re going to go, but it provides the foundation that will get you there,” said Rose. “In Detroit, our pride comes from the neighborhoods that molded, taught, inspired, and kept us, and, in return, we keep them in our hearts. Taking pride in knowing that where we’re from builds who we are. This is why I will always invest my time and resources into this city and its people, including through the Jalen Rose Leadership Academy in my old neighborhood.”

The new campaign will be featured on Facebook, Twitter and Instagram. Driving a Grand Wagoneer through iconic Detroit streets, including Woodward Ave., 6 Mile Road, Rosa Parks, Martin Luther King Jr. boulevards, and around Hart Plaza, the home of The Monument to Joe Louis, also known as “the fist,” Rose speaks to how the city of Detroit molded him, and how he is a reflection of that spirit, which helped make him the person he is now.

The all-new 2022 Wagoneer and Grand Wagoneer models mark the rebirth of a premium American icon, with legendary capability courtesy of three available 4×4 systems, exceptional driving dynamics, powerful performance, including best-in-class towing capability of up to 10,000 lbs., advanced technology, safety, and a new level of comfort for up to eight passengers – all wrapped in a sophisticated and authentic new design culminating in an undeniable presence.

The Wagoneer and Grand Wagoneer are built in the Detroit suburbs of Warren, Michigan at the Warren Truck Assembly Plant.

If you are an owner or fan of the all-new Wagoneer or Grand Wagoneer, be sure to visit our dedicated Wagoneer sister site, WagoneerForums.org. There you can find everything surrounding the all-new Wagoneer twins including the latest news, rumors, information, talk to owners, and chat with Wagoneer Client Services.