The Jeep® brand has officially launched its first marketing campaign for its fifth-generation Grand Cherokee (WL). The campaign focuses on the all-new three 2021 Jeep Grand Cherokee L, the first of a trio of new Grand Cherokee models to be launched over the next 6 months. As one of the best-selling nameplates for the company and the most-awarded SUV nameplate in history, Jeep is wasting no time to get the new Grand Cherokee in the eyes of the public.
The Jeep® brand has officially kicked off its first marketing campaign for the all-new three-row 2021 Jeep Grand Cherokee L. The campaign markets the first step that the American adventure brand is taking with its fifth-generation Grand Cherokee (WL). Entitled “Wildly Civilized”, the new campaign highlights the ability of the Grand Cherokee to be a civilized adventure vehicle whether it’s on-road or off the beaten path.
It’s been almost 30 years since the Grand Cherokee nameplate was introduced as a replacement for the Grand Wagoneer (SJ). In that time, the nameplate has undergone four generations, countless industry accolades, and more than 7 million in global sales, the Jeep brand looks for the all-new Grand Cherokee L to expand on those accomplishments.
The newest iteration is designed and engineered to deliver an unmatched combination of even more legendary 4×4 capability, superior on-road refinement, premium styling and craftsmanship inside and out, and a host of advanced safety and technology features. The result is the 2021 Jeep Grand Cherokee L, with seating for six or seven passengers for the first time ever.
According to Jeep, a new 30-second spot for the new campaign will run during high-profile sports coverage during the month of July and August. It will also run on various television, social media, and digital platforms during that time as well.
The campaign was created in partnership with the Chicago-based marketing agency, Highdive.