For the fifth year in a row, the Jeep® brand is among the main sponsors of the European Bike Week, the most important motorcycling event in Europe and the largest concentration of Harley-Davidson enthusiasts. The event takes place in the immediate vicinity of the impressive Faak Lake in the Austrian Alps.
Now in its twenty-first year, the event will offer a festive atmosphere, with the best bands performing live on stage and riders from around the world enjoying the opportunity to drive through the exciting alpine ports of the area.
Visitors will have the opportunity to change the two wheels on four wheels, as the Jeep brand joins the event with an action-packed program, which includes exciting driving tests of its most recent launches on obstacle courses built especially for this event and off-road routes.
The event highlights once again the strong relationship between Jeep and Harley-Davidson following last year’s expansion of Jeep’s role as a key partner and official sponsor of major Harley-Davidson events and concentrations in Europe, the Middle East and Africa. The prestigious collaboration between the two American icons is based on the shared values of authenticity, passion, freedom and sense of belonging. It also uses the reputation of both brands to produce vehicles that can be customized, reflecting the creativity and individuality of their owners.
These synergies will be reaffirmed in the emblematic Jeep Wrangler and Jeep Renegade that will lead the massive motorcycle parade that opens the European Bike Week celebrations.
The star of this year’s event is the new 2019 Jeep Cherokee, the evolution of the most capable mid-size SUV on the market, and a model that feels at home in both the needs of modern city life and outdoor adventures. the busiest routes.
In addition, these Jeep activities include an exciting virtual reality experience of the new Renegade and Compass in the Harley Village Jeep Lounge, which will allow visitors to discover the main features of the two most popular SUVs in the European Jeep range.