The Jeep® brand is giving its fans and followers motivation to join one of the most legendary and exciting nameplates in automotive history. As part of its spring celebration, the brand is launching the Jeep Wrangler ‘Friends & Family’ initiative, giving consumers access to special pricing for the first time ever on select models of the Jeep Wrangler, and with ownership, the opportunity to join the global Jeep family. The campaign includes a 30-second TV and online spot, featuring the song “Young,” a custom track performed by Old Dominion (and written by Katelyn Tarver) that speaks as a love letter to Jeep brand’s attributes of freedom, adventure, and Americana. The song was created specifically for the Jeep brand through an innovative partnership with NBC’s hit series “Songland” last summer.
“The Jeep brand is the longest-lasting 4×4 SUV brand with more than 11 million vehicles on the road today, including nearly three million Jeep Wrangler SUVs,” said Jim Morrison, Head of Jeep Brand – FCA North America. “Jeep Wrangler has countless loyal fans and, as part of our spring celebration, we’re taking this opportunity to invite even more consumers into our Jeep family.”
To celebrate past and present members of the #JeepFamily, which is more than 13 million strong across the brand’s social channels, the Jeep brand will launch a new social media campaign next week, giving Jeep owners, fans and followers the opportunity to share their photos and stories of off-road adventures in Jeep vehicles, why they love the Jeep brand, why they love their vehicle and what it means to be a part of the #JeepFamily. As a true cult brand, with a history of more than 80 years filled with memorable experiences past and present, these stories are ones that only Jeep and its owners can tell.
Additionally, one lucky enthusiast will have the chance to attend the “ultimate Jeep family reunion” next month, the Easter Jeep Safari in Moab, Utah. Consumers can enter beginning next week for a chance to win. In addition to an all-expenses-paid trip to Moab, the enthusiast will be invited to drive his or her own Jeep vehicle or have a Jeep Wrangler provided to them to drive the trails, for an adventure they’ll never forget. More information, including where to enter, will be available next week across the brand’s social media channels.
To help celebrate all of the new members of the Jeep Wrangler family, the Jeep brand is launching phase II of its Badge of Honor program, a mobile app and an online community that celebrates and rewards those who live the off-road lifestyle. The app can be downloaded in the Apple App Store or Google Play to discover trails based on locations and difficulty. This exclusive program, open only to Jeep customers, delivers an official “Badge of Honor” to the Jeep vehicle owner’s home upon completion of the trail. This industry-exclusive program further cements the Jeep brand’s commitment to the off-road community it helped create.
In addition, every new Jeep Wrangler owner is automatically enrolled in Jeep Wave, an exclusive membership program granting two worry-free years of customer care, maintenance, dedicated 24/7 support and trip interruption coverage. Complimentary sign-up is included with every eligible Jeep vehicle purchase. If owners cannot find what they are looking for here, then owners are encouraged to call their dedicated direct support agent at any time (24/7) at 1-844-533-7928 (1-844-JEEP WAVE). They can also learn more at Jeep.com and use the Live Chat option on their account page.