When the Jeep® brand launched the all-new Jeep Compass back in 2017, the vehicle was focused on being sold across the globe. Along with its platform-mate the compact Jeep Renegade, the two vehicles are focused on expanding the Jeep brand to areas where the much larger and more expensive Jeep lineup have failed to capture sales. Since then, both the Compass and the Renegade have been huge successes on the global scale.
With the 2020 Jeep Compass hitting dealers across the world, Jeep® Brazil is celebrating with the news that 150,000 units of the Jeep Compass have been sold in the Brazilian market alone. The Compass has been the Brazilian market’s best-selling SUV for two consecutive years taking the title from its Jeep Renegade sibling in 2017. Matter of fact, the Compass is on it’s way to its third year of winning the title.
Brazil was the first country to manufacture and sell the Compass (MP) starting in October of 2016. Since then, Fiat Chrysler Automobiles (FCA) has expanded the production of the Compass to three other countries including Mexico, China, and India in order to keep up with demand and flexibility for the different configurations across the world.
We recently told you about the updates to the 2020 Jeep Compass for the Brazilan market. Because of its success, Jeep is adding more features to the Brazilian market for the new model year and are building even more special edition models, then what we get here in North America.
While 150,000 vehicles might not sound like a lot of units sold compared to the just over 171,000 units sold in the United States in 2018, the Brazilian market has been growing over the past decade. The Brazilian market is just as big as the Canadian market and is the biggest market in South America, so the area is a big player in the global market picture to the Jeep brand.
The Compass is due for its first big refresh in 2022 and you can bet that the Jeep brand will have a lot in store for the compact SUV. The brand has already announced the introduction of the Compass PHEV for the 2020 model year in select markets in order to continue to grow the brand.