FCA is rolling out their 5-year plan today and first up is Jeep. It is apparent from the slides that there is a lot of product coming Jeeps way over the next 5 years, there are a lot of talking points here so lets get right into it.
Between now and the end of 2022 Jeep will be unveiling 4 redesigned vehicles being a new Renegade, Refreshed Compass, New Cherokee and the all-new Grand Cherokee. On top of that Jeep will be entering 3 new marked segments with an urban utility vehicle slotting below Renegade, a three-row CUV, the Jeep Truck, mid-sized three-row SUV and the full-sized Ram 1500 based Wagoneer/Grand Wagoneer.
By 2021, Jeep will offer a Plug-In Hybrid and/or a fully electric version of every vehicle they sell. This of course will help with strengthening European emissions laws and rising gas prices, while creating a greener image for the brand. Our friends at Real Fast Fotography have recently caught an electrified Renegade running around the streets of Detroit.
New Deserthawk Trim
Joining the Trailhawk and Trackhawk trims for 2020 will be a new Deserthawk trim. While the Trailhawks are designed for low speed go anywhere trail crawling and the Trackhawk is for all out street performance, expect the Deserthawk models to be all out sand dune running machines. While 8% of Jeeps sold are Trailhawk models, they average a transaction price of $4,700 over a standard non Trailhawk model. Jeep expects a 10% take rate on the Deserthawk with an average transaction price of $5-$10k over other trims. The specialty Grand Cherokee Trackhawk sells in a 2.5% mix with an average transaction price of $55k over non Trackhawk models.
Stay tuned to MoparInsiders as we will be posting more information throughout the day, including the plans for the other FCA brands. Make sure you stop by our Forums section and say hi!