Jeep® Becomes The Eighth Best-Selling Brand In Italy In March

All-Electric Avenger Helps Push The Brand To Eighth Spot...

In March 2023, Jeep® made waves in Italy by securing the eighth spot among the country’s best-selling car brands, according to data from Dataforce, a renowned data collection agency. What’s particularly remarkable is that amidst the vast array of automobile brands in the European market, Jeep managed to carve out its place, capturing 4.31% of the market share.

2024 Jeep® Avenger Summit BEV. (Jeep).

What catapulted Jeep to this notable position was its all-electric Jeep Avenger (JJ), a compact B-segment UV, which played a pivotal role in bolstering the brand’s presence in Italy. While the Jeep Renegade and Compass typically lead the charge for the brand, it was the Avenger that provided the necessary push to elevate Jeep to the top ten ranks.

Distinctively designed and engineered to embody the essence of Jeep vehicles, the Avenger emanates capability, style, functionality, and cutting-edge technology tailored to meet the demands of today’s connected consumers. Manufactured at the Stellantis Tychy Assembly Plant in Poland, the Avenger boasts standard features like Selec-Terrain® and Hill Descent Control (HDC), ensuring impressive levels of performance and capability, particularly notable in its approach and departure angles and ground clearance.

2024 Jeep® Avenger Summit BEV. (Jeep).

Tailored specifically to cater to the preferences of European customers, the Avenger’s compact dimensions, measuring just four meters in length, position it aptly within the burgeoning B-UV segment, which ranks as the second largest in Europe in terms of volume.

Powered by a 400-volt electric powertrain developed by Emotors, a joint venture between Stellantis and Nidec Leroy-Somer Holding, the Avenger delivers an impressive performance, with an output of 115 kW (156 horsepower) and 260 N⋅m (192 lb.-ft.) of torque. Its 54 kWh battery, crafted for high energy density and extended usability, ensures a range of 400 kilometers (249 miles) according to the WLTP cycle, extending up to 550 kilometers (342 miles) in urban conditions.

2024 Jeep® Avenger Summit BEV. (Jeep).

The Avenger’s battery, meticulously tested over two million kilometers, ingeniously integrated beneath the front and rear seats and central tunnel, ensures minimal intrusion into the vehicle’s cabin space. Additionally, it is safeguarded by a robust ground clearance and underbody skid plates, making it resilient even in off-road terrains.

Charging the Avenger is a breeze with a 100 kW Mode 4 cable for direct current (DC), offering rapid charging capabilities. Just three minutes of charging can provide a travel distance of 30 kilometers (18.6 miles), while 24 minutes suffices to charge the batteries from 20% to 80% capacity. Moreover, with an 11 kW Mode 3 cable for alternating current (AC), users can charge the Avenger from 0% to 100% in approximately 5.5 hours using a Mopar Wallbox or a public charging station.

2024 Jeep® Avenger Summit BEV. (Jeep).

Considering the average daily travel distance of most European users, which falls within the range the Avenger can cover on a single charge, it offers unparalleled convenience and efficiency. 

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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I'm very curious what the breakdown of petrol versus pure battery electric for the Jeep Avenger looks like. The 48 volt, e-axle equipped, mild hybrid is a recent option, so it may be too soon to tell.

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The number of Jeeps running around Italy was obvious and it points to the popularity in Italy of driving an “American Icon.” It has its down side too, as Italy slowly loses some of its uniqueness, its charm and becomes globalized in feel especially for Italian Americans like my wife and I returning to this amazing country and culture we love and cherish. As for Jeep, it has captured the interest of Europeans as things American, fast foods, TV shows, fashions and movies become hip and sought by Europeans. Jeep, like no other band, has the ingredients of style, capability and singular recognition to be a serious player on the European market. Jeep must build on that status and offer a full range of vehicles with a full range of power trains to move into the top five in sales. Based on personal observations, Europeans are ready to go Jeep as a statement of their ever broader cosmopolitan lifestyles. Time now to invest in domestic product, commit to the full range of power trains and allow the world to look to America for Jeep in its purest form and its unique appeal that is the foundation of the brand globally. Jeep must protect this automotive magic at all costs. Invest in the brand. Honor the brand. Yes, exploit the brand, it’s just so American to do so.
The payback can be substantial.

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