Jeep® And The Brand’s “Easter Egg” Surprises:

With the Easter holiday over with, it’s hard not to reflect how most families spent their time at home decorating “Easter eggs” and hiding them in the most unexpected corners of the house or yard, to have children join in an exciting treasure hunt. In this way, the home environment is enlivened with little appealing surprises, which only the most careful eyes can find. A similar tradition can be said with the Jeep® brand, which has made “Easter eggs” an integrated step in the design process of each of the brand’s vehicles.

In the automotive world, “Easter eggs” are hidden decorative motifs that designers conceal in their vehicles, meant to be discovered throughout time by their owners. Jeep’s “Easter eggs” add an element of surprise in the experience of a new vehicle, further extending the pleasure of discovery. They are a testament to the designers’ creative passion and visually express the fun they had in the development of Jeep vehicles.

These hidden gems are unique and unexpected and are changed from one Jeep vehicle to another. Designers have hidden the “Easter eggs” on both the exterior and interiors of each vehicle. Originally, “Easter eggs” were an offhand addition of a graphic to an otherwise standard part of the vehicle but over the course of the years, they developed into something typical of Jeep design. Often, they are styling cues that recall the brand’s design heritage, like the iconic seven-slot grille, or iconic Jeep models, or even can take inspiration from nature or the spirit of adventure. They can be found in small functional areas, such as storage compartments, to be discovered by customers during the daily use of their vehicle.

Today, the practice continues with every new Jeep model. Customers will shortly have an opportunity to discover some new “Easter eggs” that are hidden on the soon-to-be-launched Jeep® Renegade and Compass 4xe models. The new electrified Jeep models will be joined by the new Jeep Wrangler Unlimited 4xe, so expect some new “shocking” hidden gems on these models.

So next time you are bored or out washing your Jeep, walk around and see how many “Easter eggs” you can spot. What is your favorite Jeep “Easter egg” features? Let us know in the comments below.