Jeep® Adds New Pink Color To Its Wrangler Lineup For A Limited Time!

With the Jeep® brand celebrating its 80th anniversary this year, the American adventure brand has been doing several limited-edition models to help build excitement and keep its lineup fresh. For the iconic Jeep Wrangler, this has meant that three iconic high-impact colors have returned from the past, for limited production runs on the legendary off-roader. 

Chief Blue (PQB), Nacho (PY5), and Gecko Green (PFM) have all made a return for the 2021 model year. But yesterday morning, Stellantis’ Chief Design Officer, Ralph Gilles posted an interesting Instagram post about another new color about to hit the Wrangler lineup for 2021, only moments later to delete the post and update it with another post only teasing about something new coming for the Jeep brand. Lucky, we were quick to save the original post before it got deleted.

The latest addition to the Wrangler color palette is a bright pink exterior color called “Tuscadero” (PHP). Named after the Happy Days character Arthur “Fonzie” Fonzarelli’s girlfriend Carol “Pinky” Tuscadero, a character who was known for her trademark pink outfits and demonstrated by her motto “Think Pink”! Another little Easter egg from the minds in the Stellantis Design Studio.

After reaching out to our dealer contacts, we are excited to tell you that you want to have to wait long to get one of these “hot pink” colored Wranglers. Ordering for the new color is now open for dealers and is available on all Wrangler trims (with the exception of those models equipped with the “Dual Door Group” which includes the new half-doors).

We are interested to see the ordering take on this new color. While pink might be associated as a “female” color, the last pink vehicle from the Chrysler Group was the limited edition “Furious Fuchsia” 2010 Dodge Challenger models, which became highly sought after by both women and men. Matter of fact, Furious Fuchsia is the same color as the Tuscadero as it shares the same paint code.

So what do you think of the new Tuscadero exterior color? Would you order one? Let us know in the comments below or in the MoparInsiders.com forums.