The 2024 Jeep® Grand Cherokee (WL) has once again proven its mettle by clinching the Automotive Loyalty Award from S&P Global Mobility. This prestigious accolade underscores the Grand Cherokee’s remarkable ability to retain owners over multiple buying cycles. It’s no surprise, considering the Grand Cherokee’s stellar reputation and unmatched capabilities.
This marks the 13th time that the Grand Cherokee has been honored by S&P Global Mobility, a testament to its enduring appeal among drivers. Whether it’s the two-row Grand Cherokee (WL74), the three-row Grand Cherokee L (WL75), or the innovative plug-in hybrid (PHEV) Grand Cherokee 4xe, Jeep offers a diverse lineup that caters to a wide range of needs.
The award recognizes customer loyalty, which is determined when households return to the market and opt for another vehicle from the same make, model, or manufacturer. In essence, it’s a reflection of customer satisfaction and trust in the Jeep brand.
“For more than 30 years and five generations, Jeep Grand Cherokee has built up an enviable following of repeat customers,” said Bill Peffer, Senior Vice President and Head of Jeep® North America. “This loyalty award from S&P Global Mobility reinforces that the expanded Grand Cherokee family addresses our customers’ diverse needs now more than ever.”
“Automotive loyalty rates are on the rise, and it’s great to see such focus by brands/OEMs on the importance of loyalty in this hypercompetitive market,” said Joe LaFeir, President, Automotive Insights at S&P Global Mobility. “Consumer demand is returning and there’s no better opportunity to leverage this type of insight to enhance and improve marketing plans and customer retention.”
The S&P Global Mobility Loyalty Awards are based on an analysis of new vehicle registrations in the U.S. During the 2023 calendar year, reaffirming the Grand Cherokee’s status as a leader in customer loyalty and satisfaction.
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