Jeep® Announces Pricing For The All-New 2021 Grand Cherokee L Lineup:

U.S. Pricing Starts At $36,995, Canadian Pricing Starts At $52,495...

The Jeep® brand has officially released its pricing structure for its all-new 2021 Jeep Grand Cherokee L lineup. The news comes only days before production starts of the new Grand Cherokee L at the company’s new Detroit Assembly Complex – Mack facility. The three-row Grand Cherokee L is the first model in a trio of all-new fifth-generation Grand Cherokee (WL) models to debut this year. That lineup also includes a two-row Grand Cherokee and a two-row electrified Grand Cherokee 4xe plug-in hybrid electric vehicle (PHEV).

As the most advanced, high-tech, and capable Grand Cherokee ever, the first-ever three-row 2021 Jeep Grand Cherokee L will be offered in six different trim levels. Those trims include the Laredo, Altitude, Limited, Overland, Summit, and Summit Reserve models.

2021 Jeep® Grand Cherokee L Overland. (Jeep).
“For 80 years, the Jeep brand has consistently introduced exceptional vehicles that set the benchmark for capability and authenticity, including the debut of the Jeep Grand Cherokee, which set the standard for what is expected of a modern SUV,” said Jim Morrison, Vice President, Jeep Brand North America. “The all-new Grand Cherokee L continues to break barriers and push boundaries by ramping up its legendary 4×4 capability, adding a third row of seating for the first time, delivering even more premium on-road manners, and providing the most safety and advanced technology features in its class.”
2021 Jeep® Grand Cherokee L Laredo. (Jeep).
2021 Jeep® Grand Cherokee L Laredo. (Jeep).
2021 Grand Cherokee L Laredo – 
The entry-level Grand Cherokee L Laredo has a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $36,995 for the rear-wheel-drive (4×2) version and $38,995 for the four-wheel-drive (4×4) version. All pricing does not include an additional $1,695 for destination charges.

The Laredo model features a new, exquisitely crafted, and spacious interior that highlights premium materials and next-generation technologies, including a standard 10-inch display screen that features an 8.4-inch Uconnect 5 touchscreen feature. The Uconnect 5 system offers a customizable, one-touch home screen, five user-profiles, and standard wireless Apple CarPlay and Android Auto.

Upon entry, drivers will be greeted by the new 10.25-inch frameless digital cluster which features more than two dozen customizable menus.
To enhance connectivity, the Grand Cherokee L delivers a class-leading total of 12 USB Type-A and new Type-C ports for all three rows. Type-C ports allow devices to charge up to four times faster. Third-row single USB ports are available on Laredo and standard on the Limited and higher trim levels.
Laredo models come equipped with ample standard safety and security features that include Full-Speed Collision Warning with Active Brake and Pedestrian/Cyclist Detection, Rear Cross Path Detection, Adaptive Cruise Control, Active Lane Management, Lane Departure Warning, Advanced Brake Assist, Blind-Sport Monitoring, Rear Park Assist Sensors, and more. Additional standard safety features include Passive Entry, Automatic Headlamps, Daytime Running LED Reflector Headlamps with Amber Signature Lighting, and LED Taillamps.
Under the hood, there is a standard 3.6-liter Pentastar V6 engine with 290 horsepower and 257 lb.-ft. of torque paired with the standard 8-speed TorqueFlite automatic transmission. Laredo also comes standard with 18-inch aluminum wheels, heated fold-away mirrors, roof rails, cloth seats with power 8-way driver seats and manual front-passenger seat with driver lumbar adjuster, automatic dual-zone automatic temperature controls, all-new leather-wrapped heated steering wheel with audio control and paddle shifters, and integrated voice command with Bluetooth.
2021 Grand Cherokee L Altitude – 
Based on the Laredo model, the Altitude package adds distinct Black Gloss appearance details to the Grand Cherokee L. The Altitude package includes a set of 20-inch Gloss Black aluminum wheels, Gloss Black exterior accents and badges, roof rails, and a unique Jeep signature seven-slot grille. Other features include Remote Start, Heated Front Seats, Heated Steering Wheel, Adjustable Height Liftgate, Rain-Sensing Wipers, 115-Volt Power Outlet, and third-row USB Ports.
The 2021 Jeep Grand Cherokee L Altitude has a U.S. MSRP of $43,995.
2021 Jeep® Grand Cherokee L Limited. (Jeep).
2021 Jeep® Grand Cherokee L Limited. (Jeep).
2021 Grand Cherokee L Limited –
Building on the standard features of the Laredo model, the Grand Cherokee L Limited model has a U.S. MSRP of $43,995 for 4×2 models and $45,995 for 4×4 models.
The Limited model builds on Laredo’s upscale design and modern amenities while taking capability and comfort to the next level. Limited 4×4 models come standard with the class-leading Selec-Terrain traction management system, which offers five available terrain modes (Auto, Sport, Rock, Snow, Mud/Sand) to provide optimized calibrations for any given driving scenario.
The Limited model’s sophisticated interior features standard Capri leather seats and several premium convenience features, including a power 8-way driver seat with memory and power 4-way driver/front-passenger lumbar adjuster with memory, and a heated steering wheel.
Heated seats in the first two rows with three-level configurable controls for personalized passenger comfort are standard on Limited, Overland and Summit models. The Limited model also features a 6-speaker sound system with active noise cancellation and single-color ambient interior lighting for the instrument panel (I/P) and front and rear doors.
Standard exterior features include Automatic High-Beam Headlamps, new Premium LED Fog Lamps, Power Gloss Black Mirrors with Heating Element, Blind-Spot Indicator, Memory, and Supplemental Turn Signals. Other standard convenience features include Remote Start, Universal Garage Door Opener, and a new Adjustable Height Power Liftgate.
2021 Jeep® Grand Cherokee L Overland. (Jeep).
2021 Jeep® Grand Cherokee L Overland. (Jeep).

 2021 Grand Cherokee L Overland –

The Grand Cherokee L Overland is built for both on and off-road adventures. With a U.S. MSRP of $52,995 for the 4×2 models equipped with the Pentastar V6. Overland 4×4 models with the Quadra-Lift air suspension and Pentastar V6 have a U.S. MSRP of $54,995. Those looking for the optional 5.7-liter HEMI V8 will be able to purchase it for a U.S. MSRP of $58,290. The HEMI V8 delivers 357 horsepower and 390 lb.-ft. of torque and a class-leading towing capacity of up to 7,200 lbs.
The Overland 4×4 model adds Jeep’s Quadra-Trac II system, which adjusts torque distribution and will continue to reactively make corrections if tire slip occurs. When wheel slippage is detected, as much as 100% of available torque is instantly routed to the axle with the most traction.
Premium interior comfort and convenient amenities are prominent with Overland models. Enhancements include Nappa Leather Seats and Door Panels, Ventilated Front Seats, Leather-Stitched I/P, upgraded Uconnect 5 system with Navigation, and Premium Alpine Audio System with 9-speakers, Subwoofer, and 506-Watt Amplifier. Also standard are new Ambient Lighting with a five-color selection that casts an inviting glow along with the entire I/P, as well as the front and rear doors for a personalized sensory experience.
Standard exterior upgrades for Overland include 20-inch Aluminum Wheels with Black Noise pockets, a new, unique Overland appearance, Chrome Front Tow Hooks, Gloss Black Roof Rack with Bright Stainless Insert, Rain-Sensing Windshield Wipers, Trailer Towing, Approach-Lit Door Handles, Rearview Mirror Puddle Lighting, Power-Folding Multifunctional Gloss Black Mirrors with Bright Chrome insert, Auto-Tilt Down in Reverse, Auto-Dimming Glass on driver’s side and Courtesy Lighting, Windshield Wiper Deicer, and Passive Entry. A Gloss Black roof is available for the first time on Overland models.
Length-adjustable cushions for the front row are introduced on Overland models, which is a company first. A power-folding third-row bench seat is also standard. Overland also features a new electronic remote release in the rear cargo area to quickly and effortlessly fold the second-row flat.
Other unique features standard on Overland include a Hands-Free, Foot-Activated Adjustable Power Liftgate and CommandView Dual-Pane Sunroof with a Power Sunshade.
When equipped with the available Off-Road Group, the Trail Rated Overland 4×4 model adds the Quadra-Drive II system, high-strength Steel Skid Plates, Electronic Limited-Slip Differential Rear Axle, 18-inch Aluminum Wheels, and Rugged, All-Season Performance Tires. The Selec-Terrain system and Hill-Descent Control, which works both in forward and reverse, is standard on Overland.
2021 Jeep® Grand Cherokee L Summit Reserve. (Jeep).
2021 Jeep® Grand Cherokee L Summit Reserve. (Jeep).
2021 Grand Cherokee L Summit – 
For the peak of capability and luxury in an SUV, with premium materials and class-exclusive features, the state-of-the-art Grand Cherokee L Summit starts at a U.S. MSRP of $56,995 for 4×2 and $58,995 for 4×4 models. 

The Summit is packed with premium appointments, such as Nappa Leather Seats with Quilted Seat Bolsters and Perforated Seat Inserts on all three rows, Absolute Oak wood and Leather-Wrapped Multifunctional Steering Wheel, and Berber Floor Mats. First-row seats with new Power 16-Way Adjustable Position with Memory and Lumbar are standard on Summit. Also new and offered for the first time on Grand Cherokee is Front-Row Seat Massage that includes five customizable profiles with three levels of pressure intensity.

Passenger comfort is elevated in Summit models with the new Four-Zone Automatic Temperature Control, which has the capability to select different fan levels and modes for individual passengers in the first and second rows. The system also offers four different temperature settings. Additional interior touches unique to the Summit model include a new, second-row floor console with two illuminated cup holders and a two-tier armrest with additional storage for mobile devices.
Exterior touches include 20-inch Polished Cast-Aluminum Wheels in Mid-Gloss Clear, unique Summit-Specific LED Fog Lamps, Power-Folding Multifunction Gloss Black Mirrors with a Platinum Insert and new 360-Degree Camera, Illuminated Door Sills, and Roof Rack with Fine Silver rails and Gloss Black insert.
Additional standard safety features on Summit models include:

  • Active Driving Assist
  • Drowsy Driver Detection
  • Intersection Collision Assist
  • Traffic Sign Recognition
  • 360-degree Surround View Camera with front and rear lens washers
  • Parallel and Perpendicular Park Assist
2021 Grand Cherokee L Summit Reserve – 
The new Summit Reserve Package on Summit models sets the benchmark for luxury in the full-size SUV segment. Premium Hand-Wrapped, Quilted Palermo Leather, Ventilated Front and Second-Row Seats, Memory and Massage Front Seats, and choice of a new Tupelo interior color add distinguishable details to the model. Also unique to the Summit Reserve Package is genuine open-pore Waxed Walnut wood and premium, wrapped, suede-like fabric on the A-pillars and headliner. For the first time on Grand Cherokee, 21-inch wheels come standard with the Summit Reserve Package. Also standard is superior audio delivered through the 950-watt, 19-speaker McIntosh audio sound system.
The 2021 Jeep Grand Cherokee L Summit Reserve has a starting U.S. MSRP of $61,995.
2021 Model/Package Starting U.S. MSRP
Grand Cherokee L Laredo $36,995 (4×2 V-6)
$38,995 (4×4 V-6)
Grand Cherokee L Altitude $40,195 (4×2 V-6)
$42,195 (4×4 V-6)
Grand Cherokee L Limited $43,995 (4×2 V-6)
$45,995 (4×4 V-6)
Grand Cherokee L Overland $52,995 (4×2 V-6)
$54,995 (4×4 V-6)
$58,290 (4×4 V-8)
Grand Cherokee L Summit $56,995 (4×2 V-6)
$58,995 (4×4 V-6)
$62,290 (4×4 V-8)
Grand Cherokee L Summit Reserve $61,995 (4×4 V-6)
$65,290 (4×4 V-8)

*All prices exclude $1,695 destination charge

Jeep has also released pricing for the Canadian market. While the Canadian marketplace gets all of the same models as the United States, Canadians will not be able to purchase a 2021 Jeep Grand Cherokee L 4×2 model as 4×4 comes standard across the lineup.
2021 Model/Package Starting Canadian MSRP
Grand Cherokee L Laredo $52,495 (4×4 V-6)
Grand Cherokee L Altitude $55,490 (4×4 V-6)
Grand Cherokee L Limited $59,995 (4×4 V-6)
Grand Cherokee L Overland $68,995 (4×4 V-6)
$72,490 (4×4 V-8)
Grand Cherokee L Summit $74,495 (4×4 V-6)
$77,990 (4×4 V-8)
Grand Cherokee L Summit Reserve $78,490 (4×4 V-6)
$81,985 (4×4 V-8)

*All prices exclude $1,895 destination charge.

Don’t forget to check out our dedicated WLJeepForum.com forum, to discuss everything surrounding the fifth-generation Grand Cherokee (WL) models.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Maybe they will come with an option for a body-colored for that front plastic trim. Or just have to wrap it.

Everything else is superb.

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