Since its debut in 2016, the Fiat Toro pickup truck has made waves in the Brazilian automotive industry. Unsurprisingly, the Fiat Toro has been a success, with 400,000 units sold in the country, due to its innovative design, performance, technology, and comfort.
The Fiat Toro finished 2022 as the segment leader among intermediate pickups, with nearly 80% participation, and continues to be the segment leader in the first quarter of 2023. In March, it had its best performance in total market share and volume in 2023, selling 5,600 units, 75% more than the previous month. The Fiat Toro has transformed the segment by combining the strength and robustness of pickup trucks with the comfort, technology, and handling of SUVs.
“Since its launch, it has been a very important model in Fiat’s portfolio. It was very relevant, especially for the repositioning that the brand has been consolidating in the market, advancing on the perception of value and ratifying its leadership in the region,” said Herlander Zola, Senior Vice President of Fiat in South America.
The Fiat Toro’s Sport Utility Pickup (SUP) concept, which revolutionized the market, is one of its highlights. It has a large bed and load capacity in its class, carrying up to 750 kg (1,652 lbs) in gasoline models and 907 kg (2,000 lbs) in diesel models. The Toro’s Multilink rear suspension and barn door opening tailgate add convenience, ergonomics, and zero effort to everyday life.
Three different powertrains are available in the Toro, with the turbocharged 1.3-liter (T270) inline-four-cylinder engine from the Jeep® Renegade being the highlight. The flex-fuel engine produces 185 horsepower and 270 Nm (199 lb.-ft.) of torque on E100 fuel. The Toro also offers a 2.0-liter Multijet II turbodiesel inline-four-cylinder engine (TD250) that produces 170 horsepower and 357 Nm (258 lb.-ft.) of torque, paired to a ZF-sourced 9-speed automatic and standard four-wheel drive (4×4).
The Fiat Toro is the most technological vehicle in its class, with Fiat Connect//Me (Fiat’s version of Uconnect 5), one of the most modern, efficient, and technological connectivity systems aimed at improving customer usability and security. The Toro also features a 10.1-inch touchscreen, dual-zone digital air conditioning, a 7-inch full digital cluster, and Advanced Driver Assistance Systems (ADAS) such as front collision alert, automatic emergency braking (AEB), and lane exit alert.
The success of the Fiat Toro can also be attributed to its size, which is similar to that of the popular Ford Maverick compact pickup. The Fiat Toro remains the market leader in Brazil and has proven to be a game changer in the pickup truck segment. Its innovative design, performance, technology, and comfort have raised the bar in the automotive industry, making it a vehicle not to be overlooked.
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