Fiat Chrysler Automobiles (FCA) has been known for their Super Bowl commercials. The company has won several awards for its Super Bowl ads over the past decade.
With their 2011 commercial of the Chrysler 200 featuring Eminem, the company highlighted the resurgence of not just a new car but of the Detroit. The “Imported From Detroit” tagline became a part of Detroit culture overnight. In 2013 the Ram Truck spot, “Farmer,” was inspired by the stirring “So God Made a Farmer” tribute delivered by legendary radio broadcaster Paul Harvey and used as an anthem in grassroots videos created by farm families over the past three decades. The “Farmer” commercial has over 23 million hits currently on YouTube.
Well today, FCA has released their three ads for this year’s Super Bowl LII in Atlanta, Georgia. The Dodge, Jeep® and Ram brands will be featured in this year’s game. “We have something new up our sleeve leading up to the big game this year,” said Olivier Francois, Chief Marketing Officer, FCA. “We launched these three videos today to give our fans a taste of what’s to come. As for what’s next, everyone will just have to wait and see.”
The Dodge brand will feature a commercial called “The Devil Went Down to Georgia” which features the 2019 Dodge Challenger SRT HELLCAT Redeye, 2019 Dodge Durango SRT and 2019 Dodge Charger SRT HELLCAT, showing that the brand has arrived in Atlanta, just in time for the big game. The commercial was created in partnership with Doner Agency and Racing Cowboys.
The Jeep® brand features a commercial staring the all-new 2020 Jeep Gladiator Rubicon called “Crusher”. While it shows a beautiful J-10 Gladiator being crushed, it shows that the all-new Gladiator keeps the spirit of its historical roots alive. The “Crusher” commercial was created in partnership with DDB.
The Ram brand features the commercial entitled “Can’t Remember” tells the story of two guys reminiscing over their favorite Big Game commercials. Like many people, they remember the ads, but not the brand the ad was for. The commercial itself shows off the new 2019 Ram 3500 Mega Cab Limited 4×4. The commercial was created in partnership with The Richards Group.
All three commercial will be aired throughout Super Bowl LIII, which will be on February 3rd. The game starts at 6:30pm EST on CBS.