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Dodge Unveils First Ad for All-Electric 2024 Charger Daytona

Campaign Highlights Dodge’s Commitment to Electrification and Muscle Car Performance...

Dodge has launched its first-ever advertisement for the all-new, all-electric 2024 Dodge Charger Daytona, marking a significant step in the brand’s electrification journey. The “Save the Planet” campaign blends Dodge’s signature muscle-car heritage with modern electrification, reinforcing that the brand remains dedicated to delivering high-performance vehicles, even in the electric era.

The new ad is a far departure from the “Performance Made Us” tagline introduced with the Dodge Charger Daytona SRT Banshee Concept in 2021. While that campaign focused on the concept’s raw performance and thrilling dynamics, the “Save the Planet” ad takes a bold, unapologetic approach to Dodge’s entry into the electric vehicle (EV) market. It emphasizes the brand’s desire to offer more than just an eco-friendly option—it showcases how the Charger Daytona is set to dominate the streets in true Dodge fashion.

“Save the Planet” campaign for the 2024 Dodge Charger Daytona. (Dodge).

The ad opens with scenes of Earth and serene landscapes, quickly transitioning to the Charger Daytona tearing up the streets with its 670 horsepower and unique Fratzonic Chambered Exhaust. The campaign declares, “We aren’t building electric vehicles because it’s trendy. We’re building them to make a difference. To protect our future and our children’s future, we’re building electric vehicles to save our planet. To save it from all those lame, soulless, weak-looking, self-driving sleep pods everyone else keeps polluting our streets with … That’s why we’re doing it.”

Raj Register, Chief Marketing Officer at Stellantis North America, emphasized that the new ad campaign carries the same rebellious spirit that Dodge enthusiasts expect. “’Save the Planet’ speaks to the power of Dodge in a way that only Dodge can,” Register said. “With a tinge, or perhaps more of a blast, of irony, Dodge stamps its flag in the pavement with the launch of the electrified Charger Daytona.”

“Save the Planet” campaign for the 2024 Dodge Charger Daytona. (Dodge).

Matt McAlear, CEO of Dodge//SRT, highlighted the Charger Daytona as the pinnacle of performance in the muscle car world, even in an electric format. “The new Charger Daytona, with up to 670 horsepower, is just the beginning,” McAlear said. “We have a full multi-energy lineup, including four-door models coming in 2025. We’re just getting started.”

The “Save the Planet” campaign, which includes a 60-second extended version on Dodge’s YouTube channel and a 30-second TV spot, showcases key performance features of the Charger Daytona. These include exclusive features like Donut/Drift Mode, which allows drivers to perform thrilling drifts with rear-biased propulsion, and the world’s first Fratzonic Chambered Exhaust, which gives the Charger Daytona a signature rumble unlike any other EV.

“Save the Planet” campaign for the 2024 Dodge Charger Daytona. (Dodge).

Dodge is also rolling out social media content that will explore the car’s performance features, including its Sport Mode and Powershot, both of which enhance driving dynamics.

The 2024 Dodge Charger Daytona will be available in two trims: the Charger Daytona R/T and the Charger Daytona Scat Pack. The Scat Pack, the world’s quickest and most powerful muscle car, is priced at $73,190, while the R/T starts at $59,595. Both models qualify for a full $7,500 federal tax credit when leased.

Dodge’s “Save the Planet” campaign isn’t just about selling a car; it’s a statement. It reaffirms that the brand’s muscle-car legacy will continue to push boundaries, even as the automotive world shifts towards electrification.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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I like it. This is Dodges only trump card, (no pun here), it’s electric but not like any other electric, it’s a “muscle car electric”. I’ve been critical on electrics but acknowledge they have and deserve a place in the market place, the ultimate judge on this discussion.
It is possible that the Charger Daytona will resonate this unique status with the audience for these cars, I sure hope so and I’m still Dodges to my core.
Will there be a V-8 in Dodges future, I hope so and that too is possible. This ad is the right message and will score with some electric buyers. How many is the big question, I hope tens of thousands, but not confident on that, but maybe, just maybe. You gotta give it your best shot. You did.
It hints at honesty on the issue and the car, that scores points. Muscle car buyers like me will love the action shots, but being well informed too, the drawback of electric ownership tempers the enjoyment factor. Honesty here too.
Great try, wishing best case scenario. Honestly.

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The thing is, the car looks good and I'm sure it has a level of fun and to anyone out there not bound by tradition, this car is going to be a blast. I also think that the Banshee is going to be one hell of a car if it ever gets built. When Dodge first came out saying they were building an electric car, I made a statement while visiting family and said "I don't like EVs but if Dodge makes one, I'd buy one." I love this brand, through and through. Not just the Hemis, I like the vehicles that Dodge, Chrysler, Jeep & Ram produce. I've read just about everything that I could about this car and this platform, watched nearly every video of information I could find and honestly, I think every variant of this car is going to be a win! I think once they get the new battery technology in the Daytona and put the 3-speed gearbox in the EV, we are going to see something pretty impressive with this car. Even if Tesla makes an overall faster vehicle, the experience will be different. Dodge is truly making the most organic EV on the road as far as having vehicles with electric powertrains with the feel of a regular car. Not to mention, what happens when the aftermarket gets a hold of this thing and starts producing parts for these vehicles? Dodge has already shown us that the car is "tunable" for power output (yes it comes at the cost of range but so does tuning a regular car), and AEM is all the way in when it comes to EV performance so it wouldn't surprise me in the least bit to see something for these car in the next few years for EV management. Borla makes an exterior sound system already for the Mach E and the F150 Lightning so with the Daytona having the Fratzonic system already in place, I'm sure that Borla will be a company that will be eager to enhance the sound output of the Daytona with an Acoustically Tuned Applied Kinetics (aka Borla A.T.A.K) system with Polyphonic technology just like they do for every other vehicle that they have exhaust systems for. I think of companies out there like Vicrez, that make amazing body kits and aerodynamic upgrades for the current Mopar vehicles that have a factory fit and finish to them and amazing quality. I can only imagine them making some seriously nice upgrades for this car when it comes to rear diffusers, spoilers, side skirts & splitters, front and rear bumpers & hoods for this new vehicle along with different wheels, steering wheels and maybe......door pannels that are a little more, shall we say, correct, perhaps? I think of the aftermarket lighting companies, suspension companies and even graphics and all of that kind of stuff because of the fact that I see the potential of what even the electric variant of this car can truly be and it's impressive.
We already know that Dodge could use a dual motor setup on the Banshee with a total of 884hp from the largest EDM setup that puts out 442hp or a Tri-motor setup that can produce 1,326hp (which makes me feel like a Banshee "1,320" model would be in the works for that kind of car and horsepower numbers with Stage 1 & 2 kit adding to the insanity, but there is more to it than just that. Think about all Dodge has said that they've baked into these cars from the factory. Things like drive modes, "roll race" launch control & power shot. These EVs aren't Teslas, not even a little bit. Think about how that is going to feel driving with the 3-speed gearbox and the fact that you can hear and feel this car shift, not only that but the added traction of all-wheel drive and those massive tires gripping the road and that's just factory, that's not lowered with an aftermarket suspension setup or anything else. But then again, we don't even know what upgrades to brakes and suspension a Banshee would even have compared to the Daytona so the Banshee may have a suspension setting sport mode that lowers the ride height and adjusts dampening and shift firmness and all of that stuff along with different aerodynamics and alot of other things. Between this and the Hurricane cars, Dodge really has a winning vehicle with this next Charger.

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I touched briefly on the range in my statement above which made me go back and look at what the colaboration of Stellantis and Factorial would bring with the solid state batteries. One of the things with EVs is range and currently the Daytona R/T has about a 317-mile range with the Scat Pack being a little bit less. Factorial is looking to double that range with it's solid state batteries as well as reduce charging times and reduce weight. Now, I'm still learning alot about the whole EV thing but from what I understand, the 800V EV systems in general reduce weight because of lighter wires and certain other components as well as reduce charging times, as I've read that the 800V Stellantis system is supposed to be able to add 100miles of range in roughly 10-minutes with the current technology we have. Now that's on a 800V system, which is supposed to be faster than the 400v system of the Daytona R/T and Daytona scat pack and is what is supposed to be on the Banshee. Taking a lighter-weight power source that improves range, reduces charging times and has a higher power output and coupling it with an already fast-charging 800v system with a 3-speed transmission with dual 442hp EDMs or even a triple motor setup really shows the potential that this EV performance car can truly have.

Side note and this part is completely just a thought that came to my head so strictly opinion. I don't think that this EV movement is 100% about the mandates. Part of me feels like this is a personal battle between Dodge and Tesla. Hear me out for a second. Dodge has been a brand that has been about racing supremacy for a very, very long time. From NASCAR & Dragstrips to backroads and stoplights across this great nation, MOPAR has been the biggest baddest thing out there since even before the '60's and now here comes Tesla with their little quiet electric cars that make over 1,000hp and can hand most Mopars their butts on the drag strip and on the street. I think that was a personal slap in the face to the Mopar brands and I don't think they intended to take that sitting down. I think this car was built out of anger, frustration and passion and not merely compliance. The frustration of watching some preppy wannabe come in and stomp all over them on their home turf, the frustration of not only that but the EPA fining them so much that they had to buy credits from the very company that was kicking their butt on the drag strip and making them look that much worse. Dodge is NOT a brand to be bullied so they said okay fine, ya'll want to play this game, let's play. They took their hero car and turned it into an anti-hero just to smoke their new competition. Forget Ford and Chevy for a minute because Tesla made it personal. The Daytona and the Banshee aren't about compliance and they're more than just a middle finger to the EPA and Tesla, this is a Rocky V Balboa vs Tommy Gun street fight. This is rivalry! this is Eagles vs Dallas or however you want to look at it. This car is here to not only fight with Telsa but to stomp it. But Dodge also has another problem, we, the people, didn't really understand what this car was all about. We just started crying because it wasn't a traditional push rod V8 and it wasn't the way we did it "back in our day" as some of the more senior folks here may say. The crazy thing is, this is exactly how it was done back in the day. This is DODGE being the brawler that it always has been in every segment that it has been in through every era. Dodge could have easily just built some soul-less pod with a lot of power just like Tesla did, but they didn't do that because that's not them and that's us, and by us I mean the people who are passionate about Mopar and the brands that are under that umbrella and to those who understand what it means to be a part of this. Dodge built, and is building a car that you want to look at. Dodge is building a car that you will want to drive the way a car like this is meant to be driven. Dodge is building an EV that will be engaging but also practical. Dodge is building an EV that is meant to be customized and personalized, Dodge is building the EV "they don't want you to have!" Dodge is building the EV that they didn't build. Dodge didn't build a suit and tie EV, that's not them, Dodge didn't build a Nissan leaf EV. That's not them. Dodge built a Dodge that just so happens to be electric. Dodge said to Tesla "I want you to hear me when I come take back the throne!" Dodge said to Telsa "I want you to know, without a shadow of a doubt who I am when I move past you!" and like Loki said to Thor, Dodge looked at us and said "Trust my rage."

Yes, Stellantis is adding EVs to the lineup and that's not a bad thing. The reason it isn't a bad thing is because of diversity and the diversity it adds allows for even more customization and personalization than what we had with the last generation Charger and Challenger, especially with performance. Let's just get it out of the way that they won't sound like V8s. The benefit of the new powertrains though is that from the six pack S/O and all the way up, these cars can and more than likely will have a huge aftermarket following when it comes to performance and cosmetics. Same with the Wagoneer S, the Recon and the Ram 1500 REV and Ramcharger. The best part is that the EV segment isn't Mopar's entire future. I think, we might be in for a pleasant surprise with what is coming down the line from the Mopar brands, Even if it's not V8 centric, or even, involves V8s at all.

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It's winter again here in Minnesota, and once more I am seeing EVs drafting behind slow moving trucks on the interstate highways.

I'm dealing with some Chevy Silverado EVs on a regular basis. The technology in that model is half baked and the people who drive them are unwitting guinea pigs. Will the Dodge EV also hit the market half baked? I think so. I could be wrong, but the corporate history having such debacles such as the A-604 Ultra-drive and the Lean Burn engines bolster my suspicions.

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Man I hope your state doesn't make y'all have to drive them.

Buddy who lives near Auburn Hill, says the car looks awesome in person.

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