Dodge has released a new Christmas-themed commercial that teases the upcoming Dodge Charger (LB) for the first time, albeit in animated form. The new e-muscle car appears in the ad called ‘Think Twice’ and is part of a book called ‘Santa’s Naughty List: An Origin Story.’ The upcoming Charger in red is reminiscent of the Charger Daytona Concept unveiled last year.
Recently, images of two-door body shells from the Windsor Assembly Plant in Ontario leaked onto the web, confirming that both a two-door and an unseen four-door model are in the works. While Dodge refrained from commenting on the leak, this new commercial teases a two-door model and carefully states, ‘preproduction model shown for illustration purposes. Available late 2024.’
While Windsor Assembly is already producing pilot models, Dodge has yet to officially debut its new muscle car lineup. Stellantis has already stated it will not be attending the Consumer Electronics Show (CES) in January due to cost cutbacks resulting from the company’s losses during the United Auto Workers (UAW) stand-up strike.
Traditionally, the first auto show of the season was the North American International Auto Show (NAIAS) in Detroit during the second week of January; however, after the pandemic, that show has moved to a September date, leaving the Chicago Auto Show in early February as the next big auto show event.
Rumors have placed that the next-generation Dodge Charger will debut with a 400-volt electrical architecture and standard all-wheel drive (AWD). A gas-powered model, making up the new twin-turbocharged 3.0-liter HURRICANE inline-six-cylinder lineup, will join the efforts. The lineup will be completed when an 800-volt ‘Banshee’ model debuts sometime in 2025. That model is expected to start with 880 horsepower before Direct Connection eStage upgrades propel it into Demon 170 horsepower numbers, according to sources.
Nevertheless, there are a lot of people who are both excited and perplexed by the thought of the new electrified Charger lineup. Only time will tell to see how Dodge enthusiasts take to the newest muscle car from America’s performance brand.