The Dodge brand is getting ready to go back to work next month, however, in the brand’s latest #TheMuscleBehindUs social campaign the brand is taking time to recognize those who serve as first responders and other essential workers on the frontlines of the COVID-19 (or Coronavirus) pandemic crisis. The new campaign encourages members of the “Brotherhood of Muscle” to submit photos and stories of the heroes who are essential at keeping their communities safe, using the brand’s new #TheMuscleBehindUs hashtag.
“Dodge wants to honor those on the frontlines of this crisis who are working fearlessly every day to protect our communities and the people who live in them,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “We’re calling upon the Brotherhood of Muscle to tell us the stories of the heroes in their lives who are performing extraordinary work, day in and day out, during this pandemic, and we’ll share the most compelling stories and honor these brave individuals across our social media channels, including a page dedicated to them on DodgeGarage.com.”
With more than 11 million Dodge//SRT enthusiasts at home during the lockdown, the brand has announced a new “Hide the Hellcat” contest, hiding the Hellcat logo in posts across its social media channels as well as a weekly “How Much Horsepower” quiz contest in May, where fans will be asked to guess how much horsepower they see in the select videos posted across the brand’s social media channels for a chance to become eligible to win select prizes and merchandise.
More content will roll out across Dodge social media channels from April through the end of summer in August, including “Horsepower from Home,” featuring some of Dodge//SRT’s lead exterior and interior designers and engineers live from their home garages. You can follow the events at the brand’s social media channels, including Facebook, Twitter, Instagram, YouTube, and DodgeGarage.com.