Dodge Releases 2nd Edition Of Direct Connection Parts Catalog
Finally An Update, But Not Everything Is There...
In March of 2022, Dodge, with the help of Mopar, resurrected the Direct Connection name to become its base for performance parts for its expansive portfolio of performance vehicles over the years.
In 1974, Direct Connection was launched as the exclusive source for performance parts and technical information, straight from the manufacturer. As an industry first, Direct Connection changed the game with a massive portfolio of performance parts sold through the dealer network with technical information and how-to performance upgrade guides.
During the 1990s, Direct Connection was reorganized into Mopar Performance Parts; however, with Jeep® having its spin-off of the Mopar brand with its Jeep® Performance Parts (JPP) line in recent years, it didn’t take long for Dodge to follow suit.
To help its customer base, Dodge released a new website and dealer network to help customers get the Direct Connection parts they needed. DCPerformance.com is designed to be an easy way to purchase these new parts and accessories, while select ‘Power Broker’ dealers can help not only purchase the parts or accessories you need but also help install them. With the launch of the Direct Connection catalog, it seemed like a win for Dodge. However, new product delays, a limited dealer body, and a catalog that didn’t get to see a full update throughout 2023 left people wondering if Dodge was taking Direct Connection seriously.
But, better late than never Dodge did prove us wrong with its recent introduction of the 2nd Edition of the Direct Connection catalog on the Direct Connection website.
The new catalog now features things like the 1,025 horsepower HELLEPHANT® C170 6.2L Supercharged Crate HEMI® V8 engine from the 2023 Dodge Challenger SRT Demon 170, new supercharger kits, a new series of Stage kits, and even a new lineup of HEMI® long blocks. Of course, there are a ton of aftermarket Mopar parts for both modern and vintage Mopars in there too.
However, there is still the absence of the promised parts for the Dodge Hornet that we were promised from Direct Connection. Shown on both the GT and R/T GLH Concepts, Direct Connection said it would offer stage kits for both models, which would include a Direct Connection Engine Control Unit (ECU) Tuner, a unique calibration code keychain, increased boost calibration, and transmission calibration.
We were also promised to see several other parts for the Hornet, which included a lowering kit, dual exhaust, wheels, and graphics. Unfortunately, these parts still look to be unavailable for Hornet owners.
Overall, we have been waiting for a long time. And while the 2nd Edition of the Direct Connection catalog doesn’t deliver everything Dodge promised us, it does allow us to continue to grab some upgraded HEMI® goodies, even if we can’t get them on our muscle cars off the assembly line.
To see the 2nd Edition of the Direct Connection catalog, CLICK HERE:
4 replies
Loading new replies...
Join the full discussion at the Mopar Insiders Forum →