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Dodge & RAM Brands Dominate The 2022 J.D. Power APEAL Study!

Ram 1500 Takes Home Top Spot In Large Light-Duty Pickup Segment...

Dodge further extends its dominance as a compelling favorite, claiming the top spot among mass-market brands for the third straight year, according to the 2022 J.D. Power U.S. Automotive Performance Execution and Layout (APEAL) Study™.

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On the heels of its identical successes in 2020 and 2021, the Dodge brand also becomes the first domestic brand to capture the No. 1 mass-market ranking three years in a row.

The Ram brand reprised its second-place performances in 2020 and 2021 in the mass-market segment, anchored by the Ram 1500s (DT) third-consecutive win as the best “Large Light-Duty Pickup”.

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We should mention that in 2019, Ram finished in first place ahead of Dodge, thus marking these most recent results the fourth-consecutive year that the brands have owned the top two spots in the APEAL Study’s mass-market rankings.

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APEAL rates the emotional bond between customers. This is determined from customer feedback about a range of vehicle attributes, from ingress and egress, to driving comfort, during the first three months of ownership.
 
The feedback is then aggregated on an overall 1,000-point APEAL index.

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Dodge and Ram were rated 882 and 863, respectively. The Jeep® brand’s total was 845, up 15 points from last year for the largest surge of any mass-market marque, and good for a climb to the eighth position from 15th.

Jeep benefited most from the introduction of the all-new Grand Wagoneer/Wagoneer (WS). The Grand Wagoneer earned top honors among “Large Premium SUVs” and the Wagoneer claimed first place among “Large SUVs”.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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And this from an outdated platform and designs!!! Seems the people voting seem to like our vehicles better than the Mopar group that comment on this site. Speaking for myself I am shocked. I feel the Charger and Challenger are WAY over due for a complete makeover, but with that being said about their looks and age, they are really great cars that have held up well.

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It would be very interesting if the "complete makeover" statement had some pictures, drawings, videos to show what people want/like.
That would get a nice discussion going.
Looking forward to it.

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