Dodge further extends its dominance as a compelling favorite, claiming the top spot among mass-market brands for the third straight year, according to the 2022 J.D. Power U.S. Automotive Performance Execution and Layout (APEAL) Study™.
On the heels of its identical successes in 2020 and 2021, the Dodge brand also becomes the first domestic brand to capture the No. 1 mass-market ranking three years in a row.
The Ram brand reprised its second-place performances in 2020 and 2021 in the mass-market segment, anchored by the Ram 1500s (DT) third-consecutive win as the best “Large Light-Duty Pickup”.
We should mention that in 2019, Ram finished in first place ahead of Dodge, thus marking these most recent results the fourth-consecutive year that the brands have owned the top two spots in the APEAL Study’s mass-market rankings.
APEAL rates the emotional bond between customers. This is determined from customer feedback about a range of vehicle attributes, from ingress and egress, to driving comfort, during the first three months of ownership.
The feedback is then aggregated on an overall 1,000-point APEAL index.
Dodge and Ram were rated 882 and 863, respectively. The Jeep® brand’s total was 845, up 15 points from last year for the largest surge of any mass-market marque, and good for a climb to the eighth position from 15th.
Jeep benefited most from the introduction of the all-new Grand Wagoneer/Wagoneer (WS). The Grand Wagoneer earned top honors among “Large Premium SUVs” and the Wagoneer claimed first place among “Large SUVs”.