Dodge Puts Up “Last Call” Ad On Its Social Media Accounts

While some people may be disappointed that Dodge will no longer be producing HEMI® V8-powered muscle cars, there are still plenty of HEMI Charger and Challenger models on dealer lots. Despite Dodge making its “Last Call” announcement in August 2022, not all of the HEMI muscle cars have been snapped up by enthusiasts.

Several factors have plagued Dodge since its announcement. Dealer markups, high-interest rates, and inflation have kept dealers full of inventory. So much so that recently, Dodge re-introduced its Power Dollars marketing campaign, hoping that the program would boost sales as it did in 2021.

On March 5th, Dodge revealed its all-new, all-electric 2024 Dodge Charger Daytona coupe with a questionable CGI-based 10-minute video. Although Dodge also pulled back the covers on its upcoming twin-turbocharged 3.0-liter Hurricane I6 SIX PACK lineup for 2025, it still left a lot of people perplexed about the move away from HEMI V8s, while automakers like Ford and General Motors (GM) have announced the continuation of their V8 programs.

Well, Dodge may have broken the internet with a new post across its social media accounts, with the automaker calling for enthusiasts to snag up one of the remaining Chargers or Challengers left on dealer lots. The 30-second commercial starts off by saying “This is your last call to get your hands to grab the wheel of a current generation Charger or Challenger.”

At the time of this writing, the YouTube version of the commercial has over 600 comments from people, praising the current cars, sad to see the Challenger come to an end, bashing the new Charger, saying they won’t ever buy a Dodge again, criticizing dealer markups, to people saying “RIP Dodge.” A majority of the comments seem to echo on other Dodge social media accounts across Facebook, Instagram, and Twitter.

The other day, we talked about how Stellantis CEO, Carlos Tavares said that the company would no longer purchase emissions credits. The move ended up being the nail in the coffin for most of the HEMI engine programs, as Chrysler Group bought almost $9 billion in credits from Tesla over the years, according to Automotive News Canada.

The move still has us wondering how the new electric Charger Daytona models, as well as the twin-turbocharged Charger models will fare in this controversial move. This past weekend, we hosted our own poll across our social media accounts on Facebook and Instagram to see which new Charger model people are more interested in, the electric Daytona or the twin-turbo Charger. Surprisingly, over 85% of the 3,846 people who voted on our Instagram story voted for the twin-turbo SIX PACK. On Facebook, we had over 230 comments on a post, with only five people saying they would choose an electric Daytona. Our Facebook story poll also showed the SIX PACK winning over the Daytona with 91% of the vote, with 5,127 people voting. So for now, it seems like gasoline wins.

We guess we will have to wait to see what will happen once the entire lineup arrives in dealer showrooms in 2025. But if you still want a HEMI-powered Dodge muscle car, there are still plenty out there to choose from.