Dodge Europe has embarked on an exciting new communication endeavor with the launch of the “IN//OUT” video project. This innovative path is set to captivate audiences by presenting Dodge’s iconic muscle cars in a European context, appealing to the tastes and sensibilities of the continent’s enthusiasts. With a rich history deeply intertwined with American culture, the brand is now taking decisive steps toward the European market and audience.
At the heart of the “IN//OUT” project is a commitment to preserving Dodge’s core values while offering a fresh perspective. The videos showcase the visceral passion and sense of uniqueness that unite Dodge enthusiasts and owners, highlighting their membership in the esteemed “Brotherhood of Muscle” community. By presenting captivating “IN//OUT” stories, the project aims to demonstrate that the same distinctive pulses felt by Dodge lovers on American soil can also be found in Europe.
The project unfolds over four episodes, with the charismatic Ida Zetterström, a renowned Swedish drag racer, and Dodge’s testimonial, leading viewers to beautiful and meaningful locations across Europe. Zetterström embodies Dodge’s values and serves as a perfect symbol for the brand’s transposition to Europe. As the Scandinavian Super Street Bike class champion and a participant in the FIA Top Fuel European Championship, Zetterström embarks on a journey across Europe in iconic Dodge vehicles, meeting four exceptional Dodge owners and enthusiasts. Together, they explore the values and reasons behind being a part of the Dodge community, focusing on the “INs” that define the Dodge Challenger or Charger they test drive, including being INcredible, INspiring, INimitable, and INcomparable.
Building on the success of the “Last Call” tribute in the United States, Dodge has extended this initiative to Europe. Introduced in March 2023, the tribute aims to bid farewell to the HEMI® Charger and Challenger models as Dodge concludes their production in line with their path to electrification. The “Last Call” tribute showcases exclusive Special Series vehicles inspired by seven iconic models from Dodge’s history, including the Dodge Challenger Shakedown, Charger Super Bee, Challenger and Charger Scat Pack Swinger, Charger King Daytona, Challenger Black Ghost, and Challenger SRT Demon 170.
Each of the 2023 model year vehicles draws inspiration from the iconic muscle cars that defined Dodge, evoking their most significant details. To commemorate their final production run, each vehicle is adorned with a special underhood plaque that bears the inscription “Last Call.” This unique feature certifies the vehicle as a true collector’s item and includes the vehicle’s name and silhouette, as well as the phrases “Designed in Auburn Hills” and “Assembled in Brampton” to signify their origin. Both ranges offer 14 exterior color options, including the three signature heritage colors—B5 Blue, Plum Crazy Purple, and Sublime Green—alongside the popular and modern Destroyer Grey. The vehicles also feature distinctive body graphic details, further enhancing their special edition status.
In true Dodge fashion, the brand has extended the Jailbreak package to include the 717-horsepower Challenger and Charger SRT HELLCAT models. This move allows enthusiasts to unleash their creativity and personalize every detail of their muscle car, ensuring unlimited customization possibilities.