Dodge Europe has released the third episode of its web series, IN//OUT, celebrating the brand’s high-performance spirit and dedicated fanbase. The latest installment takes viewers to the Nitrolympx drag racing event at the Hockenheimring in Germany, with Dodge Brand Ambassador Ida Zetterström leading the charge.
A Spotlight on Nitrolympx –
The Nitrolympx, held annually at Germany’s iconic Hockenheimring, is Europe’s premier drag racing event. In 2024, it drew over 45,000 fans and more than 230 racers. The event celebrates speed, power, and adrenaline—values that are at the core of Dodge’s DNA.
In this episode, Zetterström, the 2023 European4 Top Fuel Champion and NHRA Top Fuel racer, introduces viewers to the high-octane world of Nitrolympx. She also shares her journey in drag racing, which began at the age of eight, and reflects on her rise to becoming a champion in the sport.
Dodge Fans Unite –
Dodge’s strong connection to its fanbase was on full display at Nitrolympx. Dodge and local importer KW Auto invited German enthusiasts to a special U.S. car meeting area. The gathering featured a stunning lineup of Dodge vehicles, from modern Challengers and Chargers to iconic classic models, fostering a sense of community among fans.
Dodge’s Expanding European Presence –
The IN//OUT series highlights Dodge’s growing footprint in Europe and celebrates the brand’s legacy in drag racing, a tradition deeply rooted in American car culture but now embraced worldwide.
“The culture, the community, and the passion for Dodge know no borders,” said Zetterström. “It’s incredible to see how the Brotherhood of Muscle continues to thrive and grow through events like this.”
Celebrating Dodge’s Legacy –
Season 2 of IN//OUT aims to bridge the gap between Dodge’s rich heritage and its passionate fanbase in Europe. Each episode dives into unique experiences that showcase the brand’s unmistakable identity while connecting with car enthusiasts worldwide.
The third episode of IN//OUT is available now on YouTube, offering fans an immersive look into Dodge’s role in one of Europe’s most thrilling drag racing events.
No replies yet
Loading new replies...
Join the full discussion at the Mopar Insiders Forum →