Dodge Europe Names WorldSBK Rider Andrea Iannone It’s New Ambassador

As Dodge continues to expand its presence in Europe, it has announced its latest brand ambassador. Move over, Chief Donut Maker—Andrea Iannone, the Italian rider of Team Go Eleven Ducati in the 2024 WorldSBK Championship, is the new face of Dodge. If you are not a fan of Superbike, you might recognize Andrea from his appearances on Dodge’s IN//OUT web series.

To kick off the partnership, Iannone paid a special visit to the Heritage HUB, the home of Stellantis’ historic Italian car collection. After experiencing the exhibition of many memorable sporting cars, including a close look at the Safety Cars produced by Dodge, he was handed the keys to his new 2023 Dodge Challenger SRT HELLCAT Redeye Jailbreak.

Andrea Iannone was first introduced to the Dodge European online community just a few weeks ago during the second season of IN//OUT, the brand’s web series aimed at amplifying its iconic values and fearless challenges. In the first episode of the new season, he made a special appearance with Team Go Eleven, participating in a playful drag race against brand ambassador Ida Zetterström at the TT Circuit Assen, a stunt performed for the first time at a WorldSBK racing weekend.

The exclusive experience in the Netherlands created the perfect occasion to further extend the collaboration based on the common values and communication goals of the rider and the brand in 2024. “The unique comeback story and fierce personality of Andrea really impressed our team,” says Domenico Gostoli, Head of Ram & Dodge Brands Enlarged Europe. “We are proud to have him on board one of our iconic Last Call cars, wishing that our supercharged performance will inspire him to give his best in the WorldSBK Championship.”

“I am happy to receive support from this brand, as we both share a passion for high-speed performance. Tenacity, fun, and concentration are very important aspects for drivers and riders, whether on two or four wheels,” stated Iannone.

Iannone will play a central role in Dodge’s European communication projects in the upcoming months. In fact, with his HELLCAT Redeye Jailbreak, he will again be featured as a special guest in the next episode of IN//OUT Season 2. Filming will occur in June at the Misano World Circuit “Marco Simoncelli” before the Emilia-Romagna Round of WorldSBK.