Dodge Europe Kicks Off Second Season of IN//OUT Web Series

Dodge Europe’s web series, IN//OUT, is back with a second season that promises to elevate emotions and inspire European Dodge enthusiasts to embrace extraordinary experiences. The new season, continuing the brand’s editorial project aims to amplify Dodge’s iconic values and fearless challenges. The first episode is now available to watch, featuring NHRA Top Fuel Racer and European Top Fuel Champion 2023, Ida Zetterström, as the host.

The season opener takes place in the Netherlands at the renowned Assen TT Circuit, often called the “Cathedral of Speed.” Ida Zetterström, who fans recognize from the first season, guides viewers through an exclusive journey during the WorldSBK Championship weekend, offering a behind-the-scenes look at the competition’s Dutch round.

A highlight of the episode is the special appearance of Andrea Iannone, rider for Team Go Eleven, an independent Italian motorcycling team. In true Dodge fashion, Ida Zetterström challenges the team and Iannone to an unprecedented drag race at the legendary circuit, marking the first time such a stunt was performed during a WorldSBK racing weekend.

The Ultimate Drag Race – 

The drag race features Andrea Iannone on his Ducati Panigale V4 R against Ida Zetterström in her customized Dodge Challenger SRT HELLCAT. Set on the iconic starting line of the Assen TT Circuit, it showcases the similarities between the worlds of Superbike and drag racing. This playful yet competitive event underscores Dodge’s loud, irreverent, and unapologetic attitude, which endeared the brand to performance enthusiasts.

“Dodge’s loud, irreverent, and unapologetic attitude makes performance fanatics fall in love with the brand. Using the IN//OUT web series as a communication platform, we are trying to further supercharge this approach, creating original European content: the challenge between Andrea Iannone from Team Go Eleven and Ida represents a step forward in enhancing our presence as Official Car of the WorldSBK Championship,” said Luca Vernoli, Head of Marketing Communication for Dodge & Ram Trucks in Enlarged Europe.

Official Cars and Fan Experiences –

Throughout the WorldSBK 2024 season, Dodge is enhancing the competition by providing two Dodge Challenger SRT HELLCATs as Official Safety Cars and two Dodge Durango SRTs for Race Direction and FIM Safety Officer duties. Beyond official roles, Dodge offers fans adrenaline-pumping experiences, including thrilling hot laps in the Official Safety Cars during racing weekends. These and other action-packed scenes are featured in the new season of IN//OUT.

Looking Ahead – 

The second episode of the IN//OUT web series is set to take place at the Misano Circuit during the first Italian round of the WorldSBK. Viewers can stay tuned to Dodge Europe’s social media channels for more updates and information.