Dodge Europe Launches Second Episode Of IN//OUT Campaign!
Second Stop On The Tour Is Sweden...
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Dodge, the iconic American brand known for its powerful muscle cars, has embarked on an exciting new editorial project called “IN//OUT.” This venture aims to connect with a diverse audience and provide a fresh perspective on Dodge’s passion for muscle cars on the continent.
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The project features four episodes set across Europe, where Dodge’s passion for performance and camaraderie among enthusiasts is explored. In the second episode, we witness a journey to Sweden with Ida Zetterström and Johan Eriksson, an ardent devotee of all things engine-powered, as they embark on an adventure with the Dodge Challenger SRT HELLCAT Jailbreak.
Johan has a deep love for anything with an engine, and he’s amassed quite a collection of muscle cars, six of them being Dodge models mostly from the 60s. In his garage in Mora, Dalarna County, you’ll find a trove of vehicles and the trophies he’s earned from his victories. He’s been a part of some of the most significant muscle car festivals and even featured on some of the world’s most famous car shows.
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Dodge is actively pursuing the European market, capitalizing on countries like Sweden, where there is a significant affinity for American muscle cars, particularly the Dodge brand. Anticipating the debut of their groundbreaking Charger Daytona battery-electric muscle car next year, Dodge seems poised to cater to the European demand for “e-muscle” vehicles, a market that has traditionally embraced their conventional muscle cars. It looks like the IN//OUT series is trying to
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