Dodge, the iconic American brand known for its powerful muscle cars, has embarked on an exciting new editorial project called “IN//OUT.” This venture aims to connect with a diverse audience and provide a fresh perspective on Dodge’s passion for muscle cars on the continent.
The project features four episodes set across Europe, where Dodge’s passion for performance and camaraderie among enthusiasts is explored. In the second episode, we witness a journey to Sweden with Ida Zetterström and Johan Eriksson, an ardent devotee of all things engine-powered, as they embark on an adventure with the Dodge Challenger SRT HELLCAT Jailbreak.
Johan has a deep love for anything with an engine, and he’s amassed quite a collection of muscle cars, six of them being Dodge models mostly from the 60s. In his garage in Mora, Dalarna County, you’ll find a trove of vehicles and the trophies he’s earned from his victories. He’s been a part of some of the most significant muscle car festivals and even featured on some of the world’s most famous car shows.
Dodge is actively pursuing the European market, capitalizing on countries like Sweden, where there is a significant affinity for American muscle cars, particularly the Dodge brand. Anticipating the debut of their groundbreaking Charger Daytona battery-electric muscle car next year, Dodge seems poised to cater to the European demand for “e-muscle” vehicles, a market that has traditionally embraced their conventional muscle cars. It looks like the IN//OUT series is trying to