Where has AlexB been? Stellantis stock tanking

[cygnus]

Jeep/Dodge/Ram going their own way with V6/V8 Powertrain was the entire reason for the sales boom from 2013-2019. You can still do V6/V8 Powertrain, on higher trims, with electric assist.

WL74/75 are hardly ever cross shopped with the X5. You sell the aspiration (V6/V8 on the Overland+ trim) and allure of the vehicle with higher powertrains on higher trims - Marketing 101. I think you have to live in the US market to understand how CDJR got to 2mil/sales a year. They will never come close to that with I6 + I4, I guarantee it.

 

[Bili]

@cygnus

I would say that attractive price point was the main reason.
From what I've got, my information, higher trim levels of WK2 were constantly cross shopped against German competitors.

Speaking a about engines. Ford is constantly denying you. EcoBoost is a cornerstone of their offering.

 

[ScramFan]

I think this is an interesting discussion on the powertrains.

Mercedes and BMW sell far fewer cars globally than Stellantis, yet they both continue to offer V8's.

Stellantis has at least 5 global brands that could benefit from offering some sort of a V8.

Maserati
Alfa Romero
Jeep
Ram
Dodge

I didn't include Ram Professional, since I don't see a benefit to them offering a high tech, small displacement aluminum block OHC V8.

I'm a big fan of I6 engines, but I don't think a huge global automaker can justify not offering what much smaller competitors offer, especially if there's a demand from the customer base for it.

 

[cygnus]

@cygnus

I would say that attractive price point was the main reason.
From what I've got, my information, higher trim levels of WK2 were constantly cross shopped against German competitors.

Speaking a about engines. Ford is constantly denying you. EcoBoost is a cornerstone of their offering.

Ford is a cultural thing, and the F150 is much better, quality wise, than a Ram 1500. It's a high quality pickup, with attractive introductory trim prices vs the competition.

From 2016-2019, Ram took huge marketshare / sales from the Chevy Silverado & GMC Sierra. GM has taken nearly all of those sales back from Ram from 2021-> Today. The V8 Hemi Ram 1500 competition was more with GM than it was with Ford (although there is some overlap). Now the V8 Ram 1500 is gone.

Nearly all of the V8 pickup buyers have gone to GMC. Ford brought back the V8 to the F150 for MY2024. Ram is only one of the Big 3 without a V8 in a 1500 sized body.