The Future Of The Chrysler Brand Is Coming In The Form Of Crossovers:
Chrysler's Mainstream Branding Will Take Shape With New Crossovers and MPV...
We get e-mail all the time about the Chrysler brand. The most common question is when is Fiat Chrysler Automobiles (FCA) going to get rid of the dying Chrysler brand. To put it bluntly, it’s not. The Chrysler brand has taken a back seat to some of the “cash cows” (or vehicles that are old, that have all of their tooling paid off, that still sell well and make loads of profit for the company). Models like the Dodge Grand Caravan, which continues to outsell its younger Chrysler Pacifica sibling and the popular three-row Dodge Journey. These vehicles continue to sell well, and FCA is taking advantage of it.
According to our sources inside of FCA, there will be up to 5 vehicles in a Chrysler brand lineup by 2023. Of course, the Chrysler Pacifica will stay. While we do say goodbye to the Chrysler 300 after the 2020 model year, the Chrysler brand will aim itself at more of a mainstream people mover brand. That brand will consist of mainly crossovers and MPV (minivans).
For more, click the link below...
https://moparinsiders.com/the-future-of-the-chrysler-brand-is-coming-in-the-form-of-crossovers/
Chrysler's Mainstream Branding Will Take Shape With New Crossovers and MPV...
We get e-mail all the time about the Chrysler brand. The most common question is when is Fiat Chrysler Automobiles (FCA) going to get rid of the dying Chrysler brand. To put it bluntly, it’s not. The Chrysler brand has taken a back seat to some of the “cash cows” (or vehicles that are old, that have all of their tooling paid off, that still sell well and make loads of profit for the company). Models like the Dodge Grand Caravan, which continues to outsell its younger Chrysler Pacifica sibling and the popular three-row Dodge Journey. These vehicles continue to sell well, and FCA is taking advantage of it.
According to our sources inside of FCA, there will be up to 5 vehicles in a Chrysler brand lineup by 2023. Of course, the Chrysler Pacifica will stay. While we do say goodbye to the Chrysler 300 after the 2020 model year, the Chrysler brand will aim itself at more of a mainstream people mover brand. That brand will consist of mainly crossovers and MPV (minivans).
For more, click the link below...
https://moparinsiders.com/the-future-of-the-chrysler-brand-is-coming-in-the-form-of-crossovers/
