“Wrangler overpriced” is complete nonsense (in 2018 it was nonsense, and 2023 still nonsense) .
1:Lower priced JK Models had lower take rates, while models with higher trim levels with options sold better.
2: The company believe that historically the Wrangler was underpriced , decisions to take actions to correct the underpricing was made back in 2015.
3:2015 decision was made Wrangler needed more Options/Trims/Packages
4Runner is a very different vehicle than Wrangler and if the 4Runner is a Wrangler competitor then so is the Tahoe.
Wrangler and Gladiator sales are 20% off their peak, and continue to fall. Same is true for Grand Cherokee and Ram - volume peaked, Jeep has more inventory on lots than any other brand. Wagoner sales have been underwhelming - it really ought to hit 75K this year, at minimum, to pay for its investment.
If you don’t think the bumps in price in the last two or three years are different than Marchionne era bumps in price, you’re delusional. Yes, material costs are up, but no where near the 20-25% sticker increases they’ve put on Wrangler and Gladiator Rubicon and Sahara trims.
Remember when leadership tried to sell people on platform synergies for STLA small/medium/large platforms? There is hardly any overlap between the US and EU product portfolio, other than the Compass and Hornet.
They’ve completely flopped in China. Who was responsible for China? Have they been fired? If not, why not?
The PSA merger was a farce. This is Daimler 2.0. If you don’t see it yet, you won’t have to wait long - it’s already in motion.
Get out of here comparing a Tacoma or 4Runner with a Tahoe, that is laughable.
Stick to assessing Europe.