Stellantis announce the Chrysler brand go all BEV in 2028

[AlexB]

“The product-starved brand plans to debut its first battery-electric model by 2025 and will eliminate internal-combustion engines by 2028.”

"It's definitely going in the direction that we want our future designs to represent," Christine Feuell, the brand's CEO, told Automotive News. "Something very sleek and dynamic, which is important. Battery-electric vehicles, in order to achieve your range targets, need to be aerodynamic. But we want to be able to do that in a very beautiful way, in an interesting way."

Chrysler EV plans: All-electric by 2028

The product-starved brand will introduce its first EV by 2025 and is providing a glimpse of the road ahead with an electric crossover called the Airflow.

www.autonews.com

 

[Bili]

 

[Mopar392]

I like the design. But.
If this is the Chrysler’s product we were all hoping for and the rumored 3rd vehicle to share the production line with the next Charger and Challenger, then it’s a disappointment.
All and only Electric Chrysler by 2028?? Sure hope NA market has the appetite for all of these electric vehicles.

 

[TripleT]

To be clear I was not advocating, just using my years of experience adjacent to the Industry to make a educated guess of the limited profitable markets this brand could focus on.

This is what I expected. It give Chrysler a niche, it also allows the other brands to integrate BEV tech in a more gradual market driven way. For those begging for Chrysler to get product, well here it comes.

Will be interesting to see what is done with the Minivan, I willing to bet it does go fully electric by 2028 but certainly could be fully Electrified by 2028.

 

[bill burke]

The Airflow is stunning, ambitious and thoughtful, but I agree, putting all its eggs in one basket is risky beyond logic. Personally I am drawn to this car, if it were powered, even assisted, by an internal combustion engine and does not need nightly plug in charging. For me and perhaps many, that is the game changer in their decision on purchase. I do not want all electric and stunning alone does not bridge that canyon for me. I hope for Chrysler’s sake, logic prevails. Everyone rushing for the same door all at once, in my opinion, spells disaster for all, kind of an automotive Titanic on which Chrysler has bought a one way ticket to its future. Indeed the Airflow is stunning, but in 1912, so was the Titanic.

 

[AlexB]

The Airflow is stunning, ambitious and thoughtful, but I agree, putting all its eggs in one basket is risky beyond logic. Personally I am drawn to this car, if it were powered, even assisted, by an internal combustion engine and does not need nightly plug in charging. For me and perhaps many, that is the game changer in their decision on purchase. I do not want all electric and stunning alone does not bridge that canyon for me. I hope for Chrysler’s sake, logic prevails. Everyone rushing for the same door all at once, in my opinion, spells disaster for all, kind of an automotive Titanic on which Chrysler has bought a one way ticket to its future. Indeed the Airflow is stunning, but in 1912, so was the Titanic.

Then in that case, the Chrysler brand will die in the 2030’s……
It either succeed as Electric brand, or die.

 

[TripleT]

The Airflow is stunning, ambitious and thoughtful, but I agree, putting all its eggs in one basket is risky beyond logic. Personally I am drawn to this car, if it were powered, even assisted, by an internal combustion engine and does not need nightly plug in charging. For me and perhaps many, that is the game changer in their decision on purchase. I do not want all electric and stunning alone does not bridge that canyon for me. I hope for Chrysler’s sake, logic prevails. Everyone rushing for the same door all at once, in my opinion, spells disaster for all, kind of an automotive Titanic on which Chrysler has bought a one way ticket to its future. Indeed the Airflow is stunning, but in 1912, so was the Titanic.

Are you under the impression the Titanic was a single model one off, it was not it had two sister ships one of which predated her, and ran for service for decades until even bigger and more elegant ships and the airplane made that model obsolete.

For someone begging for Chrysler to have it own niche, securing if future, one seems to pretty hell bent on them only doing it as one wishes. Without any data, without any customer survey, without any ROI calculation, without any true knowledge of the cost of implementation. and with zero accountability to shareholders.

Frankly instead of griping one should be doing back flips..... 1. there is a market for BEVs it does exist and is growing, and is profitable. 2. This secures the future of Chrysler brand into the next Decade.

The proper reaction should be joy.

 

[patfromigh]

The brand will need to offer some trims with less tech on its products. Not everyone will want or need multiple motors or an overabundance of self driving features.

 

[TripleT]

The brand will need to offer some trims with less tech on its products. Not everyone will want or need multiple motors or an overabundance of self driving features.

Why do they need too? I am sure they will offer levels but don't expect this to be go after volume... That is not the measure they will consider success.

What your saying is that you would like a more affordable model. Move past that they are abandoning that market and it low margins to the Koreans.

Many people grew up when a struggling Mopar made volume as a way to create cash flow while always being the underdog on profitability and margins, while on the brink of insolvency.

They aren't doing this, one might feel abandoned... Sorry

I read the tone it sound dismissive ..... not my intent... more matter of fact.

 

[AlexB]

1 hour away from roadmap presentation.

 

[AlexB]

Here we go :Chrysler Official Site - Cars and Minivans

 

[AlexB]

Chrysler brand CEO presention you got to click CES link

 

[AlexB]

New Chrysler logo:

 

[AlexB]

 

[TripleT]

looks a lot like a Stelvio

 

[patfromigh]

What your saying is that you would like a more affordable model.

That wasn't what I said. What I'm saying is Chrysler needs to offer more practical models as well. I spent the weekend in subzero temperatures dealing with plugin vehicles taking forever to charge and collision avoidance systems that quit at +25 degrees F. This weekend we are looking at -20 F.

My suspicion is the Chrysler brand is moving towards becoming a subscription service. I will not participate in that and I don't think just selling to Party members is a sustainable market placement. The Politburo has chosen GM.

I know what it's like to be abandoned. Yesterday my Blackberry turned into a paperweight. Chrysler as a brand abandoned many of its customers as it tried to go down market to hold onto Plymouth buyers. Now they are chasing Tesla buyers. Unless Chrysler offers some reliability and durability with its battery electrics, it will be Black buried.

 

[BWS]

To be clear I was not advocating, just using my years of experience adjacent to the Industry to make a educated guess of the limited profitable markets this brand could focus on.

This is what I expected. It give Chrysler a niche, it also allows the other brands to integrate BEV tech in a more gradual market driven way. For those begging for Chrysler to get product, well here it comes.

Will be interesting to see what is done with the Minivan, I willing to bet it does go fully electric by 2028 but certainly could be fully Electrified by 2028.

A niche ? Offering something every other automaker on the planet has already committed all future development to would not be considered a niche. This will be a 10 year experiment in failure. Brand is dead. Let it die.

 

[AlexB]

That wasn't what I said. What I'm saying is Chrysler needs to offer more practical models as well. I spent the weekend in subzero temperatures dealing with plugin vehicles taking forever to charge and collision avoidance systems that quit at +25 degrees F. This weekend we are looking at -20 F.

My suspicion is the Chrysler brand is moving towards becoming a subscription service. I will not participate in that and I don't think just selling to Party members is a sustainable market placement. The Politburo has chosen GM.

I know what it's like to be abandoned. Yesterday my Blackberry turned into a paperweight. Chrysler as a brand abandoned many of its customers as it tried to go down market to hold onto Plymouth buyers. Now they are chasing Tesla buyers. Unless Chrysler offers some reliability and durability with its battery electrics, it will be Black buried.

But however, in United States nearly all Stellantis product will have such collision system.

 

[AlexB]

A niche ? Offering something every other automaker on the planet has already committed all future development to would not be considered a niche. This will be a 10 year experiment in failure. Brand is dead. Let it die.

Not every Automaker have committed all future development: the volume number doesn’t work out.
Toyota along with Stellantis is under 25% U.S. BEV mix by 2030.

 

[patfromigh]

But however, in United States nearly all Stellantis product will have such collision system.

All Nissans have collision avoidance and they are not reliable. Chrysler's setup isn't far behind.

I can see it now, a battery electric from the people who gave us Lean Burn and Ultradrive. Chevrolet has given us the equivalent of an electric Vega. I'm fearful of what Chrysler with their history of half baked innovations will do with such a vehicle as the Airflow.