So building another factory and adding another variant, which is yielding (combined) 25% fewer sales than the single model (in the previous generation), is success by your definition?
Automotive Sales Data and Statistics
www.goodcarbadcar.net
2021 sales were goosed because both WK2, WL74, and WL75 were sold that year. Even a good portion of 2022 was goosed by remaining WK2 on the lots.
This is the first year where there is no WK2 crutch. WL74 and WL75,
combined, are trending to sell 200K vehicles. That's a really poor result relative to the 242K WK2's that were sold in 2019, out of a single plant.
A fair price would be correlate a price to targeted level demand ensures both plants are on three shifts, plus a small bit of profit. That's how it used to be. Post-Covid, the consumer demand isn't there to justify three shifts at both plants.
Why? Jeep has one of the highest inventory levels of any brand in the US.
I can afford to buy any vehicle that STLA offers. Post-Covid, like a an increasing number of current Jeep owners, don't see the value in buying from Jeep. The Kia Telluride and Hyundai Palisade are much better value.