@Ryan I think you get, and I know people hear don't want to understand it. But Dodge and STLA North America have painted themselves into a corner. AGAIN.
Read any forum, read any FB post from Dodge. It full of people INSISTING despite the actual sales reality, that the only solution is to stay static, or even move backwards. They have only one Marketing solution and that is the old marketing solution. The issue is they can't move forward. OEMs have already lost 13% of the market to a Tech startup that literally didn't know how to build cars.
EVs?
NO, PHEV?
NO, how about HYBRID?
NO.... OK how about a more powerful and efficient straight 6?
NO ... OK then what?.
the Old Loud thirsty dirty and pretty fragile cast iron engine you been selling for 2 decades....... OK so then how do we compete with Toyota, Honda, KIA, Hyundai, Tesla, Ford, GM, VW, Rivian... and the inevitable entry by the Chinese?
NO.Don't care, stay in your Lane.... Build a new version of the Old thing. Well the volume really doesn't justify it, we have done that with our corporate cousins and physics and material properties get in the way?
Don't Care ... Ford and GM. OK well Ford and GM are able to sell old V8s because the sell mostly other things you say NO too?
Don't Care ... Ford and GM .... Mustang and Corvette are not a volume vehicles, how are we to sustain a company?
Don't Care ... Ford and GM
Ok but although we got a 4 year reprieve we are a Election cycle away from have NOTHING to Sell?
Don't Care ... Ford and GM
The Marketing of Hemi as the solution to every problem has created a monster that has put the company is such bad position that NO other solution is viable, when it was NEVER ever even the volume cash flow solution in the first place. Nothing can make them happy, They get a new better powerplant and its not Loud enough, and is missing a plastic cover that says Hemi.
Think the company is doomed and I seen it in a bad places before, but the insistence it cannot move forward to Compete is a death blow.