Shocking! I’m flabbergasted at what Chrysler has presented. Clearly not a production ready vehicle it is however, in my opinion, a true concept of possibilities and a directional goal post for the entire brand.
How this concept transitions into reality and product is the question that remains. What is evident is that Chrysler has the tools and talent to relaunch the brand. I’ll be honest and state I long for the classic Chrysler I lusted after for decades, but pragmatic enough to give the new generation a chance to define what Chrysler must be to succeed in a very new world.
What encourages me the most is that this concept is beautiful and does define a distinctive design language that is appealing and bold. It’s also a coupe that, as a production model, could be the halo car the brand needs to define the new Chrysler. It’s so damn seductive. Sure I want something close to this concept built, and soon.
What worries me is that in being a true concept it will be lost in translation to production vehicles as it depends too much, again my opinion, on gimmicks of technology that have a wow factor but too ambitious and potentially a reliability nightmare that a brand seeking a second shot at public acceptance and desirability could be its own downfall. Keep it simple stupid is good advice.
Essentially, the Halcyon concept is less a fond memory of better days past but a vision of better days to come. If anything it is not just another Euro inspired hatchback but an attention getting coupe. Yes, a coupe Chrysler that, my opinion again, MUST put on the road ASAP. Well done guys!