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  1. bill burke

    Stellantis Shuffles Maserati Production Amid Factory Optimization

    Let’s not read too much into this shuffle, it’s consistent with an automaker adjusting manufacturing to market conditions. The unfortunate and unfounded decision on electrification by Maserati and the misreading of the consumer, some might say deliberately, has led to this situation...
  2. bill burke

    Jeep® Avenger Secures U.S. Patent: What It Could Mean?

    Worth the look see. Could work, but mostly as an urban hauler.
  3. bill burke

    What’s Going On with the Chrysler Brand?

    Time to call on Feuell to give the public something more concrete than what she has so far. How about specifics, maybe even a computer rendering of what’s coming. I doubt this is secretive, it’s a sign of poor leadership and a lack of direction and the after effects of Tavares. It’s a poker...
  4. bill burke

    Dodge Charger NASCAR Designs Spark Excitement

    I agree, the whole cup operation is one big business enterprise, not a true racing venue. Using spec cars and engines assures that any true manufacturer racing or production product power plant uniqueness is lost in a bland venue of conformity, false competition and frankly, the sad loss of the...
  5. bill burke

    Pacifica & Wagoneer L Earn 2025 Best Family Vehicle Awards

    In the throws of doom and gloom it is easy to accept the false premise that all is lost, there is no hope. These awards should dash those falsehoods as Jeep and Chrysler market quality, viable product. While new product has been mismanaged and delayed beyond reason, those responsible for these...
  6. bill burke

    Dodge Charger NASCAR Designs Spark Excitement

    The Dodge Charger needs a shot in the arm, more like a total organ transplant, to bolster its tarnished brand standing. Did someone say NASCAR?? I can not, actually, should not, look too hard at this rendition as I might need eye glasses. I dare not let the forces of excitement and fancy run...
  7. bill burke

    Car and Driver Outruns HELLCAT Redeye with Daytona Scat Pack

    Every time, rarely I admit, I see a Dart I ask myself how did such a well styled, generously appointed compact fail? I attribute the mishandled launch and the heavy environmental hand of the government at launch for some. I attribute the inherent anti Chrysler bias of the automotive media, that...
  8. bill burke

    Car and Driver Outruns HELLCAT Redeye with Daytona Scat Pack

    Unless I’m reading things into your intuitive post, we agree significantly. Indeed the Charger is an elegant performance car, intended for a more refined and mature audience. The BMW or Mercedes AMG crowd. I drove a BMW 340i coupe for a few weeks and it fit neatly into my Challenger driving...
  9. bill burke

    Car and Driver Outruns HELLCAT Redeye with Daytona Scat Pack

    I think you make a strong case and hope it turns the way you predict. I have stated the opinion that Charger has a real possibility of establishing a niche in the electric car segment as a stand out performer many in that niche might consider. Only problems that surface are the segment is very...
  10. bill burke

    SPOTTED: Twin-Turbocharged 2026 Dodge Charger SIXPACK

    You have hit all the points, but one, a next generation Challenger. I posted the business case that a lighter, shorter AWD V-8 Challenger is not only needed, it is critical. Adding your points just solidifies the case. I doubt the resources are there, short term, for a revived Viper, but a real...
  11. bill burke

    SPOTTED: Twin-Turbocharged 2026 Dodge Charger SIXPACK

    I’d use the next generation V-8 under development not the current Hemi. Double the investment and complexity in reengineering in short time frame. I believe a Challenger replacement was in deep development based on the STLA Large platform which will welcome the new V-8 perhaps a Hemi so...
  12. bill burke

    Stellantis Mexico Reports Record-Breaking Sales in February 2025

    When greed exceeds common sense, led by a greedy egotist, bad things follow. It will take years to get people back in showrooms who have been alienated and scammed. Dodge-Jeep need price point stuff. Counter point: Believe the upscale Wagoneer brand was a smart move yet pricing was too...
  13. bill burke

    SPOTTED: Twin-Turbocharged 2026 Dodge Charger SIXPACK

    I’ve more than made my thoughts known on the mess that Stellantis made in managing the launch of the Charger. But do not misconstrue that criticism as condemning the Charger or ignoring its potential. Listed are my negatives. 1- Launching the all-electric Daytona first was a huge blunder...
  14. bill burke

    Stellantis Mexico Reports Record-Breaking Sales in February 2025

    No disrespect to our Southern neighbors, but even Mexico seems to have their product rollouts and product focus and mix down better than we do in North America. Goes to show you what clear thinking local perspectives can do to improve sales and profits. Perhaps a lesson to be learned. I just...
  15. bill burke

    Inside the Making of the Jeep® Avenger 4xe

    How many out there share my thoughts that the Avenger might be the perfect small Jeep. Should it, as I’m becoming more inclined, replace the Renegade all together ? The stealing of sales by different Jeep models too close in critical aspects (Compass-Cherokee) is well understood and the Avenger...
  16. bill burke

    RETURN FROM EXTINCTION: A HEMI® TRX Will Return In 2026!

    Not everyone is over joyed with this announcement. There is one guy in Alaska who was upset and concerned about the seal population being frightened by the TRX intimidating noise. For the rest of us, hip hip hooray! Time to wake up the neighbors. I think the RHO is a good, more affordable...
  17. bill burke

    Maserati MC20 Breaks Autonomous Speed Record at KSC

    I’ve seen only three of these but it sounded pretty hot. Looked at one at my local Maserati dealer and the price tag was way, way out of my league. Guess I’ll have to settle for seeing them around and drooling. Not many out there sadly.
  18. bill burke

    Maserati Cancels MC20 Folgore Electric Supercar

    Another one bites the dust. Maserati has come to its senses and perhaps at the same time, saved the brand. Time for Dodge to follow suit on the Daytona, Jeep with the Wagoneer S and Recon for starters. May be too late for Jeep still making these models electric, but bringing a pure hybrid as...
  19. bill burke

    Brampton Downtime Extends as Stellantis Shifts Compass Strategy

    See your point of view, but disagree on consumer demand for ICE. I believe Jeep must launch the Compass as both gas powered and pure hybrid. I agree, there might be more interest in the hybrid, but absent a gas version Jeep would lose a huge segment of their customers. I look at it this way, if...
  20. bill burke

    Dodge//SRT and TSR Extend NHRA Partnership

    Love drag racing, especially the Factory Stock class. Hope Dodge can come up with a smaller, lighter V-8 powered car to race in NHRA Factory Stock long term.
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